Managing your Amazon business just got easier with Amazon Custom Analytics. This new tool brings all your key data into one place, giving you full control over how you view and analyze performance. Instead of switching between multiple dashboards, sellers can now track everything, from product reviews to ad efficiency, within a single, customizable view.
After months of testing, the tool is now fully live and comes packed with more than 100 metrics.
With Amazon Custom Analytics, you can track account health, promotions, sales trends, and customer feedback, all from a single dashboard. The latest update also introduces faster search, drag-and-drop features, and new visualizations, including heat maps and funnel charts. These make it easier to spot patterns, such as seasonal sales shifts or customer drop-off points, and take action quickly.
Sellers can choose between building their own dashboards or using pre-built templates tailored to common business goals. Whether you’re focusing on improving ad performance, tracking profitability, or boosting repeat purchases, the tool adapts to your needs. Many users in the pilot program said it helped them save hours every week by cutting out repetitive reporting.
The main takeaway: Custom Analytics gives sellers a clearer, faster way to understand what’s working and what needs improvement. If you haven’t tried it yet, explore the templates available and start shaping your data around your business priorities.