Amazon’s new AI tool, called Enhance My Listing, is designed to help sellers improve their product pages. If you’ve ever felt that revising listings takes too long, this tool will make the process much simpler.

Enhance My Listing uses Amazon’s data and AI technology to analyze your current listings and recommend updates that make them more appealing to shoppers. It identifies missing details, suggests stronger phrasing, and ensures your product pages remain aligned with search trends and customer preferences. You can review the Amazon AI’s suggestions, edit them to fit your brand voice, and publish updates directly all in one place.

How to use it

To use it, go to Manage All Inventory, choose Edit Listing from the menu, and click Enhance My Listing on the Product Details tab. You’ll see instant recommendations that you can adjust before publishing.

What makes this tool unique is how it builds on Amazon’s existing catalog data. It reviews how similar listings perform and looks at sales, returns, and customer feedback. Then, it uses those insights to help you craft clearer and more relevant content. However, sellers still have full control over what’s updated.

Enhance My Listing is part of Amazon’s growing suite of AI tools that make selling easier and more efficient. By combining seller knowledge with smart automation, it helps keep product content fresh, accurate, and appealing to today’s fast-changing online shoppers.

That said, treat AI as an assistant, not a replacement. While it can help you structure listings and save time, the best product pages still sound authentic and reflect your brand’s personality. Use the tool’s insights as a starting point, then refine them to make sure your listings connect with real customers.