Restricted listings are one of the most common issues sellers face in the supplements category. These listings are especially prone to flagging and restrictions on Amazon.
Supplements are tied to a set of safety and compliance rules that must be checked correctly, and Amazon keeps this category under close watch.
This results in the fact that even small mistakes in your product detail pages can result in a suspended or restricted ASIN.
Plus, there’s the fact that Amazon tightened its control over supplements in 2024, when they made it obligatory for all sellers to have their products checked and approved by a third-party lab.
The good news is that restricted listings are not fatal. With the right steps and preparation, sellers can bring products back online and keep their accounts in good standing. This article will explain how.
Understanding Restricted Listings
Amazon uses restrictions to control what appears on the marketplace. Some products can’t be sold at all, while others, like supplements, can be sold only when certain requirements are met.
A restricted product category means Amazon will review listings more closely and may require approval before anything goes live.
Supplements are in this restricted category. That doesn’t mean you can’t sell them, but it does mean Amazon will hold you to higher standards when it comes to labeling, documentation, and claims. If the platform detects a mistake in any of these areas, it can issue a listing restriction or a full suspension of an ASIN.
Why Supplements Are Often Suspended
There are clear reasons why supplement listings get pulled. Some are obvious, others less so. Amazon is particularly strict about:
- Verification: Since 2024, Amazon requires third-party Testing, Inspection, and Certification (TIC) COA for supplements. You have to get another it from one of Amazon’s approved lab partners. Your listing will get flagged otherwise.
- Renewals: COAs and other compliance paperwork must be updated annually. Sellers often miss this point and get suspended for “expired” documentation.
- Consistency: The information on your COA, GMP certificate, and product label must line up. If the serving size, ingredient spelling, or batch number doesn’t match, Amazon will reject it.
- Claims: Anything that looks like a medical promise, like “treats anxiety” or “prevents diabetes,” will trigger a violation. Amazon only allows softer phrasing, such as “supports” or “helps maintain.”
Restricted keywords can also cause suspension on Amazon. Take a look at our list to avoid them at all costs and learn more about them.
How to Resolve a Restricted Supplement Listing
When a supplement ASIN is suspended or restricted, the first step is to check the Performance Notifications in your Account Health dashboard. That’s where Amazon explains why the listing is inactive and what actions are required:
This is where you’ll see if your account has flagged issues such as restricted product violations. Always start here to understand the status of your listing.
Sometimes you’ll see an alert for missing documents, other times the issue may involve labeling errors or prohibited claims. Amazon doesn’t always give advance notice before suppressing a listing, so it’s important to monitor Account Health regularly. 
Performance Notifications will often include the exact removal notice, with the subject line highlighting that the product has been restricted or removed.
For example, Amazon may send a Notification of Restricted Products Removal, which outlines the ASIN, SKU, and the reason for removal.
Here’s what a restricted product notification looks like. It explains the reason for the removal and links to Amazon Help pages for more details.
Once you know the cause of your restriction, focus on two things: fixing the listing content and preparing the right documentation.
You can view suppressed listings by going to Manage All Inventory and selecting Search Suppressed and Inactive Listings. This will take you to the Fix Your Products page.
In Manage All Inventory, click “Search Suppressed and Inactive Listings” to find listings that need corrections.
After that, you’ll see inactive or removed products highlighted in your inventory view.
Here you can quickly identify whether the problem is a missing offer, out-of-stock item, or a detail page removal.
Then, head over to the Fix Your Products dashboard to address the flagged issues.
This page gives you the exact reason a listing was suppressed and provides a direct way to reactivate it once corrections are made.
Certain issues can be corrected right there without filing an appeal, such as:
- Missing core detail page requirements (for example, no main image or incomplete product description)
- Out-of-stock SKUs
- Potential duplicate listings
For supplement listings specifically, you should also carefully review your title, bullet points, and A+ content to remove any problematic medical claims. Amazon prohibits language that suggests a supplement can diagnose, treat, cure, or prevent medical conditions.
If the issue is minor, once corrected, your listing will become active again within a few hours.
For supplements, some problems can’t be fixed with a quick update in Seller Central. They require Amazon’s team to review your documents first. These include:
- Ingredient compliance, verified by approved third-party TIC service providers
- Labels that don’t follow FDA formatting rules, which must be corrected and resubmitted with proof
- Requests for evidence that your supplements are made in a GMP-compliant facility
Here you can see how Amazon shows the appeal status when your documentation is under review.
Depending on the cause, you may need to:
- Submit the requested documents (lab reports, COAs, GMP certificates) through the “Appeal” button in Account Health.
- File an Appeal with a Plan of Action (POA) if Amazon restricted your listing due to policy enforcement. Your POA should explain the root cause, the corrective actions you’ve taken, and how you’ll prevent it from happening again.
This is an example of a live appeal case, showing communication with Amazon support and attached documentation.
Keeping Listings Healthy After Reinstatement
Getting a supplement ASIN back online is a relief, but avoiding future issues is just as important. Repeated violations can put your entire account at risk.
A practical way to stay ahead is to keep a compliance folder for every SKU you sell. Store the COA, GMP certificate, and label PDFs in one place, and mark expiration dates on your calendar. When renewal season arrives, request new documents from your manufacturer or lab before Amazon flags them.
It also pays to audit your catalog every few months. If one product was restricted for a certain ingredient, check if others contain the same one. Cleaning those up before Amazon does can prevent larger problems.
Final Thoughts
Supplements are one of the toughest categories to manage on Amazon. Treat compliance as part of your workflow rather than a fix you happen to make once in a while. This way, restricted listings will become something you can manage instead of something that manages you.
Frequently Asked Questions (FAQs)
Why did Amazon restrict my supplement listing?
Amazon restricts supplements if they don’t meet labeling, documentation, or compliance requirements.
Where can I see the reason my listing was suppressed?
Go to your Account Health dashboard and check the Performance Notifications. There you’ll find details about why your ASIN was restricted and what Amazon requires to reinstate it.
Do I have to fix all restricted listing issues in Seller Central with an appeal?
No. Some minor issues like missing images, incomplete product descriptions, or duplicate SKUs can be fixed directly in the Fix Your Products page. But compliance issues require an appeal and Amazon’s manual review.
What documents might Amazon request for supplements?
Amazon may ask for Certificates of Analysis (COAs), third-party lab test results, GMP certificates, and corrected label proofs. These documents confirm ingredient safety and compliance with FDA requirements.
What should I include in an appeal?
An appeal typically includes a Plan of Action (POA). This explains the root cause of the violation, the corrective actions you’ve taken (such as label updates or lab tests), and the preventive measures you’ll follow to avoid future issues. Supporting documents must also be attached.
What happens if I ignore a restricted listing notification?
If you don’t act, the ASIN will remain inactive, and repeated unresolved issues can impact your Account Health Rating. In extreme cases, Amazon may suspend your selling privileges.
Stuck with a Restricted Supplement Listing? Let’s Fix It Together
Amazon’s rules around supplements can feel overwhelming. One wrong claim, a missing document, or a formatting slip, and your ASIN is gone. The good news? You don’t have to figure this out on your own.
By filling out the form below, you’ll take the first step toward:
- Getting your restricted listings back online quickly
- Avoiding compliance mistakes that cost you sales
- Having a clear plan backed by documentation Amazon accepts
Our team has helped supplement brands just like yours untangle account health issues, resolve policy violations, and get listings reinstated. Whether you’re facing a document request, label correction, or a full-blown appeal, we know what Amazon is looking for, and we’ll guide you through it.
Tell us a little about your situation, and one of our marketplace specialists will reach out with actionable advice you can use right away. No pressure, no fluff. Just a clear path forward.
Fill out the form now, and let’s get your supplements selling again.