Amazon Marketing Agency

Unauthorized brand name changes on Amazon ASINs are more common than most sellers expect. If you manage a registered brand, knowing how to stop unauthorized brand name changes on Amazon ASINs is critical to protecting…

Learning how to build an Amazon SEO strategy that supports all sides of your business is not easy and takes time to master. Amazon SEO is the foundation of a growing Amazon business. It is…

Advertising on Amazon is becoming increasingly challenging year after year.  First, competition keeps growing. More sellers are entering Amazon every year, including large brands with bigger budgets, dedicated teams, and agency support. Second, Amazon Ads…

The new Amazon Business B2B metrics give sellers something they have been missing for a long time, a clear way to understand how business customers behave compared to regular shoppers. Until now, most sellers had…

If you are looking to grow your brand, learning how to get category approval to sell beauty products on Amazon is one of the smartest moves you can make.  The Beauty & Personal Care category…

The Amazon prepaid return labels update is one of the most important return policy changes sellers will face in early 2026. Starting February 8, all US seller-fulfilled orders must use Amazon’s Prepaid Return Label program,…

Amazon return fraud switcheroo cases are one of the most stressful problems sellers deal with, especially when high-ticket items are involved. A buyer orders a new product, issues a return, and then ships an old…

Selling supplements on Amazon is different from selling other consumer products. This is one of the most tightly regulated categories on the platform, and learning how to get approved to sell supplements on Amazon is…

It is easy to launch a product on Amazon. It is incredibly hard to build a brand. And pretty easy to be the reason why Amazon products fail. Many sellers and brand owners confuse the…

If you are trying to figure out how to remove the Frequently Returned badge on Amazon, you are not alone. Many sellers are seeing strong products suddenly flagged, even when listings are accurate and reviews…

Every seller on the Amazon platform is looking to achieve the best possible optimization for their listings. They aim to outperform their top competitors and get to the highest organic rankings. For this purpose, learning…

If you are new to Amazon and running your brand from home, PPC strategies for new sellers can feel confusing. Most of them are incredibly detailed, and a few mistakes can cost you quite a…

As online shopping becomes increasingly data-driven and automated, regulation and AI in 2026 is starting to catch up across governments. While there is no sweeping regulation focused solely on AI in eCommerce yet, regulators are…

The past year has changed how people shop online, and those changes are set to shape eCommerce strategies for 2026. Shoppers are becoming more comfortable with AI tools and careful with their spending. For sellers,…

ChatGPT is becoming more than a place to ask questions. It is starting to shape how people shop. OpenAI recently introduced a ChatGPT online shopping experience with a research feature that helps users compare products,…

Shoppable Videos has introduced Amazon new Canva templates to the platform, and it finally takes some of the work off your plate. Shoppable Videos play an important role on product pages. They help shoppers understand…

Amazon has introduced the Profit Analytics Amazon new tool, a reporting feature designed to give sellers a much clearer view of their true costs and profitability. Instead of juggling multiple spreadsheets or relying on third-party…

There’s a new Amazon feature available to registered brand owners called A+ Shoppable Collections. It replaces the static Brand Story module and turns it into a more dynamic space where customers can discover more of…

When Amazon opened its store to third-party sellers in 2000, it was a small experiment. No one knew it would shift the entire retail world. Since then, twenty five years of amazon sellers later, this…

A new report from Marketplace Pulse is changing the way sellers look at Amazon’s global markets. For years, gross merchandise volume (GMV) has been treated as the main sign of opportunity, but the Amazon Marketplace…

The Semi-Automated “Hybrid” Management Method That Outperforms A.I. & Automation Tools Amazon advertising is evolving faster than ever.  Every year, competition intensifies, CPCs climb, Amazon rolls out new features, new brands enter the market, and…

As a seller, you’ve probably noticed that brands that grow on Amazon build trust with their customers, most of whom end up buying again and again. It’s hard to compete when this happens, and it…

Managing your Amazon business just got easier with Amazon Custom Analytics. This new tool brings all your key data into one place, giving you full control over how you view and analyze performance. Instead of…

Amazon has rolled out a new inbound list view in Send to Amazon, designed to make shipping decisions easier and faster. Sellers can now see real-time updates on delivery windows, fulfillment center capacity, and estimated…

Expanding into international Amazon marketplaces means more than just translating your listings. Each region has its own search habits, languages, and keyword trends. Markets like Japan, Europe, the Middle East, and Mexico have lower search…

Running Amazon PPC campaigns without a solid structure is like trying to build a house without a floor plan. You can put time, money, and effort into the build, but without a framework, things quickly…

Many sellers realize the hard way that Amazon is not just about uploading a product and watching profit grow. Selling on Amazon is work and requires all your attention. The platform is crowded with competition,…

Raising your costs on Amazon Vendor Central is one of the most common pain points for vendors and brand owners. You might be facing higher raw material prices, new tariffs, or increased shipping costs, and…

Everybody is getting excited about selling their products on Walmart. And they’re not wrong, as Walmart.com is the fastest-growing marketplace right now and presents a massive set of opportunities for experienced eCommerce sellers and more….

Getting your first shipment ready for Amazon FBA can be pretty confusing to get right. Between labeling, wrapping, and meeting Amazon’s requirements, there’s a lot to understand. However, once you know the sequence, it’s much…

Amazon Brand Registry is designed for brands that want to protect the time and resources they have invested into building their product line, especially on a platform as big as Amazon.  This program is excellent…

It’s almost impossible to reach success on Amazon without running their Ads. This marketplace has a competitive ecosystem that has firmly established itself and is unlikely to change anytime soon.  In fact, high-ranking organic results…

Let’s cut to the chase: Amazon is both a store and a search engine. Nearly all Amazon customers know what they’re looking for before they even type. So, if your product doesn’t rank near the…

The Beauty & Personal Care category on Amazon is a highly competitive but very profitable niche. There’s high demand and, if your product is good, a potential loyal customer base that will make recurring purchases….

  Selling on Amazon.com can be incredibly profitable, but you have to get the basics right. One of the most common and frustrating issues sellers face is errors related to UPC Codes. These errors can…

Amazon’s Subscribe & Save program can be a powerful tool for driving repeat purchases and predictable revenue if you know how to use it right. This guide breaks down how Amazon determines delivery intervals, why the 3 month suggestion matters, and what sellers can do to optimize their performance, increase subscriber counts, and stay in stock.

Updating your legal entity or EIN on Amazon doesn’t have to be risky. This guide breaks down exactly how to make those changes in Seller Central without losing your account history, reviews, or sales momentum, plus what documents you’ll need and how to avoid common mistakes.

Omnichannel sales are a popular trend among eCommerce sellers, and for a good reason: Building a presence on multiple platforms exposes your brand to more audiences and so opens more opportunities to sell. That being…

Seasonal products can deliver explosive sales on Amazon, but only if you plan ahead. This guide walks you through everything you need to launch successfully, from choosing the right product to building a calendar, optimizing your listings, and running smart promotions. Learn how to time inventory, fine-tune your pricing, and get ahead of the competition before the season even begins.

Managing a large Amazon catalog comes with its own set of challenges. From organizing listings and optimizing for AI to scaling ad campaigns, here are three proven strategies to streamline your catalog, improve performance, and grow sales.

Amazon return pallets offer resellers a chance to buy low and profit big—but not all pallets are worth the investment. Learn how to source, inspect, and resell these liquidation deals the smart way.

If you thought Prime Day 2025 felt bigger, louder, and faster than ever — you weren’t imagining things. With over $24.1 billion in U.S. eCommerce sales during Amazon’s four-day mega event, Prime Day officially broke…

Understanding Amazon’s A9 algorithm is the key to ranking higher and converting more customers. This guide breaks down how relevance and performance impact your product’s visibility, and offers actionable tips to optimize your listings, boost conversion rates, and stay competitive in 2025.

Master Amazon PPC bulksheets to save time, reduce manual edits, and scale your campaigns with confidence. This step-by-step guide covers how to set up, edit, and upload bulk files—plus tips on optimizing Sponsored Products and Sponsored Brands video ads using Bulksheets 2.0.

The advertising cost of sale (ACoS) is a key indicator to track your success when selling on Amazon. It indicates how effectively your ads are converting into sales, which reveals the true efficiency of your…

Amazon Vendor Central is a powerful wholesale platform for established brands looking to sell directly to Amazon. This guide breaks down how the system works, key differences from Seller Central, and what it takes to manage a Vendor account successfully—from order fulfillment and chargebacks to advertising and compliance.

The Amazon Influencer Program can be an excellent opportunity for content creators looking to monetize their influence. The Program bridges the gap between social media engagement and eCommerce to offer a lucrative opportunity for influencers…

Discover how to transition from Vendor to Seller on Amazon and gain more control, higher margins, and long-term growth opportunities.

Amazon Reviewers can be selected to become Vine Voices. These reviewers the best and get a list of privileges and great benefits from Amazon.

This guide provides an overview of Amazon PPC outsourcing to give you the best practices of partnering with a specialized agency and succeed.

Introduction The Amazon marketplace is one of the most competitive eCommerce environments, where sellers need to optimize every aspect of their business to succeed. ChatGPT, powered by advanced AI, can be a game-changer for Amazon…

Navigating the complexities of Amazon advertising can feel like a journey through a galaxy far, far away. The Amazon advertising ecosystem is constantly evolving, and staying ahead requires mastering both the technical and creative aspects…

To understand the growth of the beauty market on Amazon, we first need to change our perception of the platform from just a place to shop to a discovery channel influencing conversion at impressive rates….

Performing an Amazon account optimization is very important to understand and improve its performance. The following guide will provide some valuable insights and strategies for the areas that are performing well and those that need…

Amazon’s CPC advertising has experienced unseen increases over the last few years. As a seller, you must know: the competition in the marketplace has been heating up, so visibility is all the more important for…

Amazon sellers compete daily for visibility in the world’s largest online marketplace. Many sellers waste money on poorly targeted campaigns and need help to make their advertising dollars count. Experience demonstrates that a campaign’s success…

In this episode of the Selling on Giants Show: How to Scale with Amazon Ads without Sacrificing Profits, we are joined by Elizabeth Greene, co-founder of Junglr, an agency specializing in Amazon advertising. Elizabeth shares…

Selling health supplements on Amazon is full of opportunity, but let’s be real – it’s also challenging. With more people prioritizing wellness, competition in this space is heating up. If you’re in the game, you…

Amazon PPC (Pay-Per-Click) advertising can make or break your success on the platform. But let’s be real—Amazon ads can feel like burning cash if you don’t have the right strategy. If you’ve been running campaigns…

Welcome to another insightful episode of Selling on Giants! Today, we’re tackling a significant challenge that many Amazon vendors face: avoiding shortages and chargebacks. Joining us is Chris Khoo, the Director of KhooCommerce, an innovative…

In this episode of Selling on Giants: Enhancing Amazon Performance Through Ad Innovation, we’re thrilled to welcome Abe Chomali, CEO of XP Strategy, and a marketing powerhouse with over 30 years of experience. Abe has driven…

If we consider the buyer’s journey a road, advertising is our GPS, guiding customers from awareness to their final destinations: purchase and loyalty. If used the right way, the journey will be smooth sailing, constantly…

There’s hardly anything more frustrating for an Amazon seller than having a listing removed over a single term. It’s a small detail with a significant impact, and the consequences can significantly harm sales. To avoid…

  Amazon advertising offers endless opportunities, but there’s no one-size-fits-all solution. Every market, niche, and product is unique. To succeed, you need to apply universal best practices that help you reach customers with maximum efficiency….

Managing Amazon PPC campaigns effectively requires more than just setting up ads—it’s about continuously optimizing and improving performance. In this article, I’m sharing actionable tips to help you get the most out of your Amazon…

  Understanding Amazon keyword research tools for sellers Understanding the top Amazon keyword research tools is a game-changer for anyone looking to boost sales and make their products stand out on Amazon. In a platform…

  Amazon DSP is a demand-side platform that allows you to programmatically buy ads to reach new and existing audiences anywhere they spend their time. Amazon DSP is a demand-side platform that allows you to…

The holiday shopping season is the most crucial time of the year for Amazon sellers. With a series of key events—starting from Amazon Prime Big Deal Days to the end-of-year holiday rush—proper planning and execution…

  In the Amazon competitive landscape, PPC dayparting is a powerful tool that helps to become more efficient in advertising campaigns. What is Dayparting?  It is a strategy that helps optimize performance by considering the…

  The customer journey is a funnel. At the top, you’ve got people without the need to buy your products. As they move down the funnel, they get informed, considering different options and brands before…

  Long-term success in the competitive world of Amazon retail depends on having and maintaining healthy margins. To ensure revenue, retailers need to continuously evaluate and improve a variety of aspects of their business. The…

  As an Amazon seller, standing out in a crowded marketplace can be challenging. One of the most effective, yet underutilized strategies for driving traffic and conversions is video content. We will discover the power…

  Amazon’s A9 algorithm ultimately decides which products will appear on the customers’ search page when in the marketplace. Understanding how this algorithm ranks products is the best tool for sellers to appear first on…

A holistic marketplace marketing strategy takes a diversified and data-driven approach that can be applied to several marketing strategies. It is especially effective for Amazon and Walmart campaigns. To build sustainable growth, you need to…

The competition within the Amazon marketplace is intensifying, underscoring the criticality of your brand’s profitability for survival. To survive and thrive on the platform, it is imperative to comprehend the various elements influencing your profitability…

What is Category Listing Report: Amazon’s Category Listing Report provides a comprehensive overview of all our Amazon listings, presenting them exactly as they are currently displayed in the Amazon system. Moreover, it can swiftly generate…

As the post-Prime Day event period comes to an end, many Amazon sellers notice a decline in sales. This period should not be seen negatively but rather as an opportunity for strategic planning. This article…

  In this episode of Selling on Giants: The eCommerce Marketplace Show, the guest speaker is Cristian Ramniceanu, BellaVix’s campaign manager and eCommerce advertising expert with extensive experience in innovating advertising strategies and online engagement, talks about…

  In this episode of Selling on Giants: The eCommerce Marketplace Show, the guest speaker is Will Haire, BellaVix’s cofounder, an expert with extensive experience in the direct-to-consumer retail industry and a proven track record of implementing…

Navigating the world of eCommerce demands an adaptable and flexible pricing strategy, particularly on Amazon, where competition intensifies daily. Accessing a new segment of business buyers on Amazon is key to increasing sales. This program…

  Amazon introduced significant changes to its fee policy at the beginning of 2024. These adjustments may be challenging for sellers to keep track of. As Amazon fees continue to eat away parts of seller’s…

Multiple Selling Accounts In April 2020, Amazon implemented a revised policy regarding the use of multiple accounts, now permitting sellers to open multiple accounts without requiring prior approval from Amazon. Under this revised policy, obtaining…

    In today’s competitive eCommerce landscape, attracting visitors to your website is just half the battle. Once they arrive, you need to convince them to take action – whether it’s adding products to their…

Knowing Your Rivals 🤼‍♂️ In the evolving Amazon marketplace, understanding your competitors is not just a smart move; it’s a must. This process, referred to as Competitive Analysis, entails gathering important information about your rivals’…

In the dynamic landscape of eCommerce, conquering the Amazon marketplace has become an art – especially for sellers in the supplement category. As the demand for wellness products is surging, so does the competition. Higher…

Introduction In today’s digital marketing landscape, introducing a product or service goes beyond mere excitement generation. It now involves optimizing the content that promotes the launch to effectively reach the intended audience and engage with…

With the growing prevalence of internet access and extensive digital interconnectivity, online sales are emerging as a significant source of revenue for the beauty and personal care sector. In the United States in 2023, beauty…

Introduction In the dynamic world of eCommerce, selecting the right platform to sell products can either make or break your success. Amazon and Temu are two major eCommerce players that offer distinguishable features and benefits…

  Brand awareness comes as a first step in the funnel of the customer journey. Before your brand earns a reputation and starts growing, customers need to become aware of and know it exists. It…

Exploring Amazon’s Dynamic Bidding Strategies When discussing Dynamic Bidding Strategies, marketers refer to the various bidding options Amazon provides when launching Sponsored Product campaigns. These campaigns can be either automatic or manual, and each bidding…

If you’re selling on Amazon Vendor Central, getting the lowdown on the Annual Vendor Negotiations (AVNs) process is pretty important. You want to be savvy about it and work out some good trade terms to…

Advertising Strategies to influence SEO In order to grow an online business, it is important to have a well-defined and well-built social media presence. Having such a presence requires effort as a lot of keyword…

In the dynamic world of eCommerce, mastering the intricacies of search engine optimization (SEO) on platforms like Amazon is a crucial factor for success. In a recent webinar hosted by Will Hare, co-founder of Bellavix,…

  Buyer behavior undergoes a significant transformation that takes place not only before but also after the holiday season. Therefore, sellers must adjust their approach during the holiday period at the end of the year,…

  In the ever-evolving landscape of Amazon, the difference between success and stagnation often lies in the mastery of SEO strategies. We invite you to join our upcoming webinar, where we’ll share actionable insights and…

  In the fast-paced environment of eCommerce, understanding Amazon’s A9 algorithm is crucial for brands looking to excel in product visibility and sales. This guide offers an in-depth look at the A9 algorithm, highlighting the…

  Amazon chargebacks are financial penalties for violating Amazon’s operational policies, such as order management, shipment management, and packaging. These fees vary depending on the compliance requirement that the vendor breaches. They are triggered when…

  Amazon bulk operations are just the tool you need when you are managing a number of campaigns with various product SKUs. With Amazon Bulk Operations you are able to create new campaigns as well…

  Two primary options are available for selling on Amazon: Amazon Vendor Central (1P) and Amazon Seller Central (3P). In this guide, we will explore the features and considerations of both Amazon Vendor Central and…

  In 2024, Amazon is poised for a transformative shift, strategically integrating social media into its eCommerce ecosystem. Amazon will aim to redefine the shopping experience, incorporating one or more Social Media platforms. At the forefront…

  Deciding how a brand interacts with Amazon is crucial. Should they be a Seller or Vendor, or perhaps both? This choice is often considered final and irreversible, but it doesn’t have to be that…

  When you start selling on Amazon, you become part of a retail store that can reach hundreds of millions of customers who browse and shop for their next purchase. ​Examples of marketing tactics include…

Making your listing stand out from the competition is the only way to be successful on Amazon. Without visibility, your products are condemned to failure. Amazon listing optimization requires strategies to adapt to Amazon’s algorithm,…

    As an Amazon seller, having high-quality customer service is crucial to developing and building trust with your customers. Having good communication skills while maintaining professionalism can prevent negative feedback and help you cultivate…

  In this episode of Selling on Giants: The eCommerce Marketplace Show, Becky Trowbridge, Digital Marketing Manager at eComEngine. As a dedicated advocate for Amazon sellers, Becky’s mission is to provide them with the essential…

  In the ever-expanding world of eCommerce, Amazon remains superior as the leading go-to platform for online shopping. With millions of products available with a simple click and the competition increasing, brand owners need to…

  In this episode of Selling on Giants: The eCommerce Marketplace Show, Robyn Johnson is one of the country’s foremost leaders on the topic of selling and marketing products on Amazon.com. Robyn has been a…

    Although free tools can assist you in initiating the audit of your Amazon pay-per-click (PPC) performance, they lack the capability to offer the extensive insights necessary for making significant improvements in your Amazon…

  When it comes to selling on Amazon, one of the biggest challenges is standing out in the sea of competitors. With millions of sellers and products on the platform, knowing how to make your…

    Inventory management is crucial in managing product inventory on Amazon’s Vendor Central platform. Vendors must understand the process and best practices of inventory management to ensure efficient operations, minimize stock issues, and maintain…

  In this episode of Selling on Giants: The eCommerce Marketplace Show, Will Haire, BellaVix’s cofounder, an expert with extensive experience in the direct-to-consumer retail industry and a proven track record of implementing successful marketing…

  Welcome to the ultimate guide on reducing your Amazon Advertising ACOS! If you’re an Amazon seller or advertiser, you know that managing and optimizing your campaigns can significantly impact your profitability. In this article,…

  In this episode of Selling on Giants: The eCommerce Marketplace Show, the guest speaker is Will Haire, BellaVix’s cofounder, an expert with extensive experience in the direct-to-consumer retail industry and a proven track record of…

  In today’s competitive market, the key to successful Amazon listings lies in capturing the attention of potential buyers. It’s crucial to create listings that are visually appealing and captivating. The better A+ we create,…

Launching a brand on Amazon and venturing into Amazon advertising can be both exciting and challenging. As retailers navigate this new terrain, it becomes crucial to understand key metrics that can drive success and determine…

  In this episode of Selling on Giants: The eCommerce Marketplace Show, the guest speaker is Daniela Bolzmann, Founder of MindfulGoods.co, the one-stop-shop for launch ready Amazon listing, tackles the topic “Designing Premium Content for…

    Welcome to the exciting world of Amazon A+ and Premium A+ content! If you’re a brand selling products on Amazon, you might have heard about these two options for enhancing your product listings….

  Both becoming an Amazon Vendor and an Amazon Seller involve entirely distinct processes. When you become an Amazon vendor, you sell your products to Amazon, which then takes ownership of your products and is…

    Improving sales on eCommerce is an art in itself. It means constantly adapting to the changing algorithms while competing with more prominent and different sellers. Getting your products to rank on Amazon’s first…

In the second episode of Selling on Giants: The eCommerce Marketplace Show, the guest speaker is Steven Pope, the founder of the Amazon Agency “My Amazon Guy,” tackling about the exciting topic “Cutting Edge Proven…

  In today’s digital age, having a solid online presence is crucial for any business looking to succeed. And regarding eCommerce, few platforms are as important as Amazon. With millions of products and many more…

One of the most popular and competitive divisions on Amazon is the Home & Garden category. It’s easy to understand why that is so, given the diverse array of products available, from kitchen items and…

    Knowing your competition helps you understand their business, your competitive advantages over them, their movements, and marketing strategies. It also allows you to discover new opportunities for your business.  In this article, we…

In 1994, Jeff Bezos launched Amazon with a singular idea: to deliver a superior customer experience through lower prices due to a low-cost structure. In addition to attracting more consumers, this strategy would create a…

If you are an Amazon seller, you will almost certainly want to know if there is anything else you can do to maximize your sales and improve your account. You may also occasionally experience frustrating…

Being part of Amazon Vendor gives us significant advantages in promoting our products and achieving expansion as a brand. Amazon Vendor has many programs that can help us reach our highest goals. Sometimes we know…

Amazon is a powerful sales platform offering tremendous opportunities from a global audience, but only if you know how to properly set up your business from square one. For success on Amazon, you need to…

It is important to track your Amazon search analytics as a seller on the marketplace. Without this data, you can’t possibly hope to improve your selling rate and maintain competitiveness in today’s market. This article…

Amazon Search Analytics As mentioned in a previous article, Amazon has launched some new and exciting features available only in Beta. We covered the latest reports you can find inside Brand Analytics. We talked about…

Amazon is an ecosystem that is constantly evolving. In other words, it’s alive. You can never know too much, and if you think you know everything, you’re already behind. So, we’d better get started! What…

Prime Day has firmly established itself as a leading milestone throughout global e-commerce. Now in its eighth consecutive year, Amazon Prime Day 2022 covered more than 20 countries and offered steep one-off discounts across thousands…

There are an estimated 1.11 million active sellers in the United States Amazon marketplace, and about 2 million sellers worldwide. On the other side, about 95 million Prime members in the US and 197 million…

Amazon advertising is a complex “dance” of steps which, conducted properly, can create great results. But, even if we have some eCommerce and advertising experience, we can still make mistakes in our “moves,” which can…

All sellers use barcodes as product identifiers when selling their products. But due to various types of barcodes, even sellers are sometimes unclear about the differences or purposes of each barcode type.This article teaches about…

Amazon is starting to show us more and more data through the help of some new tools inside the Amazon interface. It is up to us to use these metrics and the data as effectively…

What’s the difference between Seller and Vendor in the Amazon universe? This is a common question when figuring out where to start on the Amazon marketplace. Here’s all the information you need to help you…

The Amazon bid management process can get quite overwhelming. If you are managing several accounts or have hundreds of active PPC campaigns, then you might want to switch to bid automation software. Some people are…

When selling a product on Amazon, achieving a high-quality product detail page is key to success. This will help you generate the initial sales volume and increase your search results rankings. It is also one…

Case Study: PPC Campaigns with Listing Optimization Background:  This client is selling in the OTC Medication category. They started selling on Seller Central in 2018 and partnered with BellaVix in 2020. Initially, they only wanted…

  Everything You Need to Know About Amazon Bidding Strategies   In this blog, you will learn the basics of Amazon PPC bidding. Understanding the concept better and forming an effective bidding strategy can take…

    Case Study: Increasing Amazon Conversion Rates with A+ Content   In one of our previous Amazon blogs, we talked about  split testing product listing titles and what KPIs are relevant when measuring title…

  A Guide to Amazon Keyword Match Types  Amazon is a giant shopping search engine, with an algorithm that shows the most relevant search results to Amazon shoppers based on the search terms they have…

Nomenclature: Naming Your Amazon Advertising Campaigns  Consistency is key when naming your advertising campaigns. Having a well-considered process and naming convention from the very beginning keeps your advertising accounts structured and makes them more manageable….

Case Study: Split Testing Titles for an Outdoor Equipment Brand Split testing or A/B Testing on Amazon is a great way to optimize your content by comparing the performance of different versions of specific metrics…

My Interview with Pathmonk Presents If you are not yet familiar with Pathmonk’s Presents Podcasts, you don’t know what you’re missing out on. I highly recommend you take a look at Pathmonk, because you’re in…

Updated Feature: Responding to Negative Customer Reviews on Amazon – It’s Back! Reviews are social proofs of any product. A bad review directly attacks your sales by reducing your product’s visibility in front of buyers…

  Amazon Prime Day Advertising Strategy It’s that time of the year again, the beginning of the summer and people are more interested in going outside than spending money online. Except in 2020 when Covid19…

  How to List Products on Amazon That Get Indexed by Search Amazon marketplace is a convenient platform for consumers around the world to satisfy their short, as well as their long-term needs, across multiple…

  Amazon Advertising Success Story: Seller Central Sports & Outdoor Products Background The brand is selling Sports & Outdoor equipment on Amazon through Seller Central. They launched in July 2019. Another agency managed the Seller…

  Amazon Advertising 101: Understanding Keywords A high percentage of Amazon customers shop using only the search box. They type in keywords that describe the products they are interested in and browse through the options…

Amazon PPC: The KPIs You Should Check to Build Your Brand Strategically The ultimate goal of every Amazon seller is to achieve brand growth. It’s an ongoing,  long-term goal that comprises numerous short-term goals.  When…

  How to Create A+ Content to Boost Your Sales on Amazon When creating A+ content, it’s not always easy to determine what’s going to inspire customers to buy. It can be a challenge to…

How to Add 360-degree Spin Images to Your Amazon Listing   How many times has it happened that the shoppers on an eCommerce website had to buy a product without having a chance to take…

    Amazon Vendor Central Success Story | Pet Category: BellaVix Case Study Background The client is selling pet products on Amazon through Vendor Central Platform. They launched in December 2018. For about a year,…

    Amazon Storefronts and How to Start Your Own -With Examples As you know, Amazon offers millions of products, and for that very reason, you must be creative and differentiate yourself from your competitors….

    How to Structure Your Amazon Advertising Account for Success The subject of Amazon ads account structure is a hot topic that is fiercely debated among advertising professionals. What is the best account structure?…

    Running an Amazon business is more complicated than sending your inventory to Amazon’s warehouse, making sure your listings are optimized, and that there’s traffic directed to your listings generating sales. To build a…

  Amazon Brand Category Benchmark and Search Term Impression Share Reports We are witnessing that Amazon is continually trying to improve the advertising platform and available reports to advertisers. Amazon has introduced two new reports…

  Running Promotions On Amazon: Seller Central and Vendor Central Promo Guide   Promotions: effect and side-effect  The first step in selling on Amazon is optimizing the listings. But what happens when you have gone…

  Preparing for Q4: Amazon Video Ads hero-amazon-video-ads-online-marketing Video helps shoppers understand a product’s benefits without having to take additional action. Traditionally, most consumer education on Amazon takes place on product detail pages, through product…

    Best Content Strategies for Selling Vitamins and Supplements on Amazon Concerns about well-being have become more recurrent due to the current global health situation we are going through. Consumers seek to keep their…

  Amazon Product Ranking for Beginners Ranking products on Amazon requires successfully mastering three basic concepts: Relevancy, Performance, and PPC. The A9 algorithm is the tool Amazon uses to determine product ranking, and you might…

  When formulating an advertising strategy on Amazon, it’s essential to understand the three primary outcomes. Depending on our advertising goals, we will Expand, Optimize, or use a Hybrid approach to grow your brand on…

Vendor Central: Terms and Negotiation Business Model: Seller Central vs. Vendor Central  There are two ways your brands can have a presence on Amazon. One is being a Seller, on Seller Central and choosing the…

  Customer Service: Responding to Reviews on Amazon Anyone selling on Amazon knows the importance of reviews and feedback and how closely related they are to the sales and conversion rate. Even with the best…

  Sponsored Brand video is the most recent ad type that displays more prominently in search results than traditional Sponsored Brand ads. It was originally rolled out through a beta program and is available to…

Perfumes have evolved into a significant business in the beauty category. Learn how to standout from the competition in the beauty category for anyone who sells fragrances or other beauty products on Amazon.

  The Buy Box on Amazon: What’s the Big Deal? If you’re an Amazon Seller, you are definitely aware of the importance of having the Buy Box ownership. The rule of thumb is that whoever…

  Amazon provides the sellers on their platform with a lot of great reporting options which enables sellers to track and measure their sales and growth. Understanding these reports is crucial as these reports will…

In October 2019 Amazon launched Posts – a marketing tool that helps brands create additional visual content to attract more potential customers.  Despite it was launched months ago it is still in Beta version and…

Last year Amazon accounted for 13.7% of the worldwide online retail market sales. The company controlled over 50% of the US eCommerce market. If it’s not obvious, Amazon is not going anywhere. More importantly, of…

About Amazon Live Videos have proven to be a great way to demonstrate your products and connect with your shoppers and customers. Both existing and potential. 96% of people have watched an explainer video to learn…

The Coronavirus, COVID-19, continues to spread worldwide making Amazon Sellers wonder, “How will the coronavirus affect my business?” By the time this article is published, we are seeing public schools closed, Colleges moving classes to…

  Amazon growing stats is impressive – it counts over 5 million sellers and over 3,000 new sellers join Amazon every day – it’s getting really saturated. And you might wonder  Is it too late…

  Amazon Product Ranking Algorithm – Amazon SEO Having relevant keywords sprinkled into the title, bullets, description, backend search terms and inside the structured data will help with Amazon’s search algorithm in indexing your product…

  New Feature: Amazon Review Request In Nov-Dec 2019, Amazon introduced a new feature for the sellers on their platform to request reviews from their customers. Amazon introduced a “Request a Review” button within the…

Amazon SEO: Preparing for Amazon Listing Optimization     In the first article of our Amazon Search Engine Optimization series, we discussed how Amazon’s A9 search algorithm works and understanding the factors that influence organic…

Amazon A9 Algorithm SEO: Understanding Amazon’s A9 Algorithm     Amazon’s search algorithm works under the same fundamental functions as all search engines whether that be Google, Facebook, or searching for products on Amazon. The…

  U.S. household pet spending is skyrocketing.  Pet ownership — dogs, cats, fish, birds, small animals, reptiles and horses — has soared to 68% of U.S. households, or about 85 million families, according to the…

Amazon Beauty Best Seller List Searching for a must-find beauty product today means less time rifling through a retail shop and more time scanning e-commerce sites. Enter Amazon’s Best Sellers in Beauty & Personal Care…