Amazon PPC Advertising

Advertising on Amazon is becoming increasingly challenging year after year.  First, competition keeps growing. More sellers are entering Amazon every year, including large brands with bigger budgets, dedicated teams, and agency support. Second, Amazon Ads…

If you are new to Amazon and running your brand from home, PPC strategies for new sellers can feel confusing. Most of them are incredibly detailed, and a few mistakes can cost you quite a…

The Semi-Automated “Hybrid” Management Method That Outperforms A.I. & Automation Tools Amazon advertising is evolving faster than ever.  Every year, competition intensifies, CPCs climb, Amazon rolls out new features, new brands enter the market, and…

As a seller, you’ve probably noticed that brands that grow on Amazon build trust with their customers, most of whom end up buying again and again. It’s hard to compete when this happens, and it…

Running Amazon PPC campaigns without a solid structure is like trying to build a house without a floor plan. You can put time, money, and effort into the build, but without a framework, things quickly…

It’s almost impossible to reach success on Amazon without running their Ads. This marketplace has a competitive ecosystem that has firmly established itself and is unlikely to change anytime soon.  In fact, high-ranking organic results…

Master Amazon PPC bulksheets to save time, reduce manual edits, and scale your campaigns with confidence. This step-by-step guide covers how to set up, edit, and upload bulk files—plus tips on optimizing Sponsored Products and Sponsored Brands video ads using Bulksheets 2.0.

The advertising cost of sale (ACoS) is a key indicator to track your success when selling on Amazon. It indicates how effectively your ads are converting into sales, which reveals the true efficiency of your…

This guide provides an overview of Amazon PPC outsourcing to give you the best practices of partnering with a specialized agency and succeed.

Navigating the complexities of Amazon advertising can feel like a journey through a galaxy far, far away. The Amazon advertising ecosystem is constantly evolving, and staying ahead requires mastering both the technical and creative aspects…

Performing an Amazon account optimization is very important to understand and improve its performance. The following guide will provide some valuable insights and strategies for the areas that are performing well and those that need…

Amazon’s CPC advertising has experienced unseen increases over the last few years. As a seller, you must know: the competition in the marketplace has been heating up, so visibility is all the more important for…

Amazon sellers compete daily for visibility in the world’s largest online marketplace. Many sellers waste money on poorly targeted campaigns and need help to make their advertising dollars count. Experience demonstrates that a campaign’s success…

In this episode of the Selling on Giants Show: How to Scale with Amazon Ads without Sacrificing Profits, we are joined by Elizabeth Greene, co-founder of Junglr, an agency specializing in Amazon advertising. Elizabeth shares…

Selling health supplements on Amazon is full of opportunity, but let’s be real – it’s also challenging. With more people prioritizing wellness, competition in this space is heating up. If you’re in the game, you…

Amazon PPC (Pay-Per-Click) advertising can make or break your success on the platform. But let’s be real—Amazon ads can feel like burning cash if you don’t have the right strategy. If you’ve been running campaigns…

In this episode of Selling on Giants: Enhancing Amazon Performance Through Ad Innovation, we’re thrilled to welcome Abe Chomali, CEO of XP Strategy, and a marketing powerhouse with over 30 years of experience. Abe has driven…

If we consider the buyer’s journey a road, advertising is our GPS, guiding customers from awareness to their final destinations: purchase and loyalty. If used the right way, the journey will be smooth sailing, constantly…

  Amazon advertising offers endless opportunities, but there’s no one-size-fits-all solution. Every market, niche, and product is unique. To succeed, you need to apply universal best practices that help you reach customers with maximum efficiency….

Managing Amazon PPC campaigns effectively requires more than just setting up ads—it’s about continuously optimizing and improving performance. In this article, I’m sharing actionable tips to help you get the most out of your Amazon…

  In the Amazon competitive landscape, PPC dayparting is a powerful tool that helps to become more efficient in advertising campaigns. What is Dayparting?  It is a strategy that helps optimize performance by considering the…

  As an Amazon seller, standing out in a crowded marketplace can be challenging. One of the most effective, yet underutilized strategies for driving traffic and conversions is video content. We will discover the power…

As the post-Prime Day event period comes to an end, many Amazon sellers notice a decline in sales. This period should not be seen negatively but rather as an opportunity for strategic planning. This article…

  In this episode of Selling on Giants: The eCommerce Marketplace Show, the guest speaker is Cristian Ramniceanu, BellaVix’s campaign manager and eCommerce advertising expert with extensive experience in innovating advertising strategies and online engagement, talks about…

In the dynamic landscape of eCommerce, conquering the Amazon marketplace has become an art – especially for sellers in the supplement category. As the demand for wellness products is surging, so does the competition. Higher…

With the growing prevalence of internet access and extensive digital interconnectivity, online sales are emerging as a significant source of revenue for the beauty and personal care sector. In the United States in 2023, beauty…

  Brand awareness comes as a first step in the funnel of the customer journey. Before your brand earns a reputation and starts growing, customers need to become aware of and know it exists. It…

Exploring Amazon’s Dynamic Bidding Strategies When discussing Dynamic Bidding Strategies, marketers refer to the various bidding options Amazon provides when launching Sponsored Product campaigns. These campaigns can be either automatic or manual, and each bidding…

  Buyer behavior undergoes a significant transformation that takes place not only before but also after the holiday season. Therefore, sellers must adjust their approach during the holiday period at the end of the year,…

  Amazon bulk operations are just the tool you need when you are managing a number of campaigns with various product SKUs. With Amazon Bulk Operations you are able to create new campaigns as well…

  When you start selling on Amazon, you become part of a retail store that can reach hundreds of millions of customers who browse and shop for their next purchase. ​Examples of marketing tactics include…

  In this episode of Selling on Giants: The eCommerce Marketplace Show, Becky Trowbridge, Digital Marketing Manager at eComEngine. As a dedicated advocate for Amazon sellers, Becky’s mission is to provide them with the essential…

    Although free tools can assist you in initiating the audit of your Amazon pay-per-click (PPC) performance, they lack the capability to offer the extensive insights necessary for making significant improvements in your Amazon…

  In this episode of Selling on Giants: The eCommerce Marketplace Show, Will Haire, BellaVix’s cofounder, an expert with extensive experience in the direct-to-consumer retail industry and a proven track record of implementing successful marketing…

  Welcome to the ultimate guide on reducing your Amazon Advertising ACOS! If you’re an Amazon seller or advertiser, you know that managing and optimizing your campaigns can significantly impact your profitability. In this article,…

Launching a brand on Amazon and venturing into Amazon advertising can be both exciting and challenging. As retailers navigate this new terrain, it becomes crucial to understand key metrics that can drive success and determine…

    Knowing your competition helps you understand their business, your competitive advantages over them, their movements, and marketing strategies. It also allows you to discover new opportunities for your business.  In this article, we…

Prime Day has firmly established itself as a leading milestone throughout global e-commerce. Now in its eighth consecutive year, Amazon Prime Day 2022 covered more than 20 countries and offered steep one-off discounts across thousands…

There are an estimated 1.11 million active sellers in the United States Amazon marketplace, and about 2 million sellers worldwide. On the other side, about 95 million Prime members in the US and 197 million…

Amazon advertising is a complex “dance” of steps which, conducted properly, can create great results. But, even if we have some eCommerce and advertising experience, we can still make mistakes in our “moves,” which can…

The Amazon bid management process can get quite overwhelming. If you are managing several accounts or have hundreds of active PPC campaigns, then you might want to switch to bid automation software. Some people are…

Case Study: PPC Campaigns with Listing Optimization Background:  This client is selling in the OTC Medication category. They started selling on Seller Central in 2018 and partnered with BellaVix in 2020. Initially, they only wanted…

  Everything You Need to Know About Amazon Bidding Strategies   In this blog, you will learn the basics of Amazon PPC bidding. Understanding the concept better and forming an effective bidding strategy can take…

  A Guide to Amazon Keyword Match Types  Amazon is a giant shopping search engine, with an algorithm that shows the most relevant search results to Amazon shoppers based on the search terms they have…

Nomenclature: Naming Your Amazon Advertising Campaigns  Consistency is key when naming your advertising campaigns. Having a well-considered process and naming convention from the very beginning keeps your advertising accounts structured and makes them more manageable….

  Amazon Prime Day Advertising Strategy It’s that time of the year again, the beginning of the summer and people are more interested in going outside than spending money online. Except in 2020 when Covid19…

  Amazon Advertising Success Story: Seller Central Sports & Outdoor Products Background The brand is selling Sports & Outdoor equipment on Amazon through Seller Central. They launched in July 2019. Another agency managed the Seller…

  Amazon Advertising 101: Understanding Keywords A high percentage of Amazon customers shop using only the search box. They type in keywords that describe the products they are interested in and browse through the options…

Amazon PPC: The KPIs You Should Check to Build Your Brand Strategically The ultimate goal of every Amazon seller is to achieve brand growth. It’s an ongoing,  long-term goal that comprises numerous short-term goals.  When…

    How to Structure Your Amazon Advertising Account for Success The subject of Amazon ads account structure is a hot topic that is fiercely debated among advertising professionals. What is the best account structure?…

  Amazon Brand Category Benchmark and Search Term Impression Share Reports We are witnessing that Amazon is continually trying to improve the advertising platform and available reports to advertisers. Amazon has introduced two new reports…

  Preparing for Q4: Amazon Video Ads hero-amazon-video-ads-online-marketing Video helps shoppers understand a product’s benefits without having to take additional action. Traditionally, most consumer education on Amazon takes place on product detail pages, through product…

  When formulating an advertising strategy on Amazon, it’s essential to understand the three primary outcomes. Depending on our advertising goals, we will Expand, Optimize, or use a Hybrid approach to grow your brand on…

  Sponsored Brand video is the most recent ad type that displays more prominently in search results than traditional Sponsored Brand ads. It was originally rolled out through a beta program and is available to…