KaraMD is a health and wellness brand that sells supplements on Amazon. Their catalog spans several product lines targeting an older adult demographic, with Pure Nature, a superfood supplement in capsule form, serving as one of their core listings.
The brand had been active on Amazon for some time, but its listing gallery had not kept pace with the competitive standards of the supplement category.
KaraMD approached BellaVix to scale their business on Amazon. One main factor to achieve this was a total redesign the main listings from the brand.
The goal was to move on from the old designs and create a cohesive visual identity that reflected the quality of the product and spoke clearly to the target audience.
Design with room for improvement
The team observed that the images in use communicated the product's basic attributes but fell short in terms of visual identity and the kind of premium presentation that builds purchase confidence in such a crowded market like supplements.
When the BellaVix team audited the existing Pure Nature gallery, several structural issues were clear:
- The gallery used multiple typographies and inconsistent layouts that varied significantly from image to image, preventing any sense of brand identity from forming.
- Several images were loaded with copy that repeated across slides, which prevented the reader from absorbing key information.
- These competing visual elements and lack of clear hierarchy made it difficult for shoppers to identify what mattered most about the product at a glance.
- Lifestyle imagery was low quality and did not convey the product's role in a health-conscious lifestyle
- The images underplayed one of the brand's largest differentiatiors: the use of natural ingredients.
Original visuals:
Discovering the brand's visual identity
The design overhaul revolved around improving the visuals that there were already there. This meant refining or even replacing complete images.
The images you'll see next were the middle phase, where the design choices were improved, but had not reached a final version yet. It was a long collaboration with the client that went through different stages.
The First Redesign: Building a Unified Visual System
The team built a unified design system: one typography hierarchy, a color palette pulled from the product's packaging, and a consistent layout structure across every image. The first iteration improved consistency but still carried too much text and visual competition within individual slides.
The team stripped each layout down to a single question: what does this image need to say? Repeated claims were cut and hierarchy tightened so the shopper's eye lands on one thing first:
- Connecting the natural formula to real benefits like energy, digestion and wellness through a message that's readable and trustworthy.
- Upgrading the full ingredient list with trust badges (Non-GMO, FDA Registered, Vegan, Made in USA).
- Increasing awareness on the fact that the product was lab-tested.
KaraMD knew what it wanted to say. BellaVix's job was translating those priorities into a coherent visual identity.
Brand New Visual Identity
The final gallery was a complete visual transformation. Across the redesign process, the BellaVix team replaced the original image set with consistent brand identity.
This new visual identity was built around KaraMD's product strengths and can easily be applied to the rest of the catalog.
Let's take a look at the final results:
Final Thoughts
The supplement category on Amazon is one of the most visually competitive in the marketplace. For a brand like KaraMD to stand out, the original image gallery was leaving a lot of potential on the table.
What made the difference in this project was the decision to give each image in the final set a specific role in moving the shopper from initial awareness.
Moving from the first redesign to the final iteration helped the design team achieve a visual simplification that is really relevant in Amazon.
For brands selling in categories where formulation quality is the core differentiator, this case demonstrates that you can communicate the product's value quick and clear through the visuals. You just need the right approach and a clear visual identity that builds trust.
What's next
Most supplement brands on Amazon have a product story worth telling. The problem is that the gallery images end up telling it inconsistently, if they tell it at all.
The cost of leaving the gallery unaddressed is not always visible in the data , but it shows up in conversion rates.
Filling out the form below connects you with a BellaVix strategist who will review your current listings and identify where the visual argument is breaking down. The conversation is specific and it starts with your actual catalog.
Connect with one of our experts today to learn how we can help you achieve dominance on Amazon and Walmart.
If you have additional questions or want us to help you on your Amazon journey, don’t hesitate to contact the BellaVix Team.
Need competitive insights or to catch the pulse on the market?
Submit an inquiry to connect with the BellaVix team today!
Let's Work Together
Empower your brand’s growth on Amazon and Walmart with a team dedicated to your success. Connect with one of our experts today to learn how we can help you achieve dominance on Amazon and Walmart.