An Amazon vendor acquired a coffee brand with several strong-selling products on the platform. The brand had momentum, but the new owners had little visibility into how the listings had been managed previously.
BellaVix was brought in to stabilize performance, optimize the listings, and create a structured advertising strategy that could scale results with a fixed budget.
Automatic Campaigns
The products inherited by the client were in the coffee category and were already generating steady sales. But there was still room for improvement:
- The account's products relied heavily on automated campaigns.
Keyword relevance was inconsistent across ASINs, and the back-end optimization did not fully support the products’ search potential.
The client needed to maintain the momentum of these top five-selling ASINs while introducing a more strategic, controlled approach.
listing optimization
The BellaVix Team began with a full audit of the inherited listings and campaigns.
Several strategic actions were applied:
- Updated the back-end of the listings to improve keyword indexing.
- Strengthened listing copy with keyword-dense content that aligned with customer search behavior.
- Shifted from the client’s automatic advertising approach to new manual campaigns built around high-converting keywords extracted from auto-campaign history.
- Created separate campaigns for the focus coffee products and concentrated the fixed budget where conversions were highest.
This combination of listing adjustments and targeted spend allowed the team to improve results without increasing the client’s advertising budget.
All of the actions were refined monthly from April through October to strengthen relevance and improve delivery.
Strengthened YoY Momentum After Acquisition
The coffee products continued to grow throughout 2025. Two ASINs in particular recorded exceptional year-over-year performance:
The clearest impact came from the period where BellaVix had full ownership of the strategy.
Sales in April:
Sales in October:
Results of Product A
- April shipped units: 1,124
- October shipped units: 1,239
This represents steady growth of around 10% on an already high-volume product without losing momentum.
Plus, there was a 328.72% YoY increase.
Results of Product B
- April shipped units: 279
- October shipped units: 543
This is a 94% increase in shipped units over six months, driven by stronger keyword targeting and listing relevance. Meanwhile, the YoY increase was 454.08%.
These consistent gains show how the team protected existing sales velocity while improving visibility and conversions through experience-driven strategies.
By concentrating spend during the brand’s peak hours, BellaVix maximized ad efficiency and achieved stronger returns without increasing daily budget.
What's next
The BellaVix Team will continue to work with the client by clearing the path forward toward their business goals.
If you have additional questions or want us to help you on your Amazon journey, don’t hesitate to contact the BellaVix Team.
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