Elicore, a supplement company focused on delivering high-quality wellness products, partnered with BellaVix to strengthen their Amazon performance. The listings were already built out, but there was little time for the usual deep optimization work. Instead, the team needed to find fast, impactful ways to strengthen performance to maximize results.
Listing visibility
Having products listed under highly competitive categories on Amazon can be a major setback. Products may struggle to gain visibility and miss out on valuable traffic, especially when selling supplements.
In this case, the client’s listings were placed under broad categories with limited discoverability, leaving them buried in rankings.
Without quick action, these products risked having weak Best Seller Rank (BSR) positions and, therefore, a reduction in visibility to shoppers.
Recategorization
The BellaVix Team conducted an audit of the Elicore listings and identified an opportunity in subcategories. While the products were technically in the correct umbrella groups, the categories were too broad to reflect the products’ actual ingredients and benefits.
The team took a targeted approach:
- Reviewed each product’s strong points
- Matched them to precise Amazon subcategories where competition was narrower and more relevant.
- Updated categories to align listings with shopper intent and keyword searches.
This efficient category strategy created an immediate path for improved visibility.
Case 1: Vision + eye support blend
Previous Category: Blended Vitamin & Mineral Supplements
Previous Rank: #11,712
Updated Category: Antioxidants › Lutein
New Rank: #362 (improved further to #409 within a week)
Impact: Over 96% improvement in subcategory ranking, achieving a top-500 placement in days.
Case 2: kids multivitamin gummies
Previous Category: MultiVitamins
Previous Rank: #2,932
Updated Category: Children’s Vitamins
New Rank: #120
Impact: Over 95% improvement, moving the product into the top 200 of its subcategory.
These changes positioned the products for stronger visibility, increasing the likelihood of higher conversions as more shoppers discover them.
What's next
These category updates have already driven dramatic improvements in BSR. The BellaVix Team will continue monitoring performance, with the expectation that stronger category alignment will deliver increased visibility, traffic, and conversions over time.
If you have additional questions or want us to help you on your Amazon journey, don’t hesitate to contact the BellaVix Team.
Keep Up with Amazon and Walmart Seller News
One place where we can find all of the most updated information on everything Amazon and Walmart.
Sign up for our newsletter to keep up with the news and updates in the industry.
Need competitive insights or to catch the pulse on the market?
Submit an inquiry to connect with the BellaVix team today!