Amazon & Walmart News, Updates, & Strategies

In this episode of the Selling on Giants Show: How to Scale with Amazon Ads without Sacrificing Profits, we are joined by Elizabeth Greene, co-founder of Junglr, an agency specializing ...

Selling health supplements on Amazon is full of opportunity, but let’s be real – it’s also challenging. With more people prioritizing wellness, competition in this space is heating up. If ...

Amazon PPC (Pay-Per-Click) advertising can make or break your success on the platform. But let's be real—Amazon ads can feel like burning cash if you don't have the right strategy. ...

In this episode of Selling on Giants: Enhancing Amazon Performance Through Ad Innovation, we’re thrilled to welcome Abe Chomali, CEO of XP Strategy, and a marketing powerhouse with over 30 years ...

If we consider the buyer’s journey a road, advertising is our GPS, guiding customers from awareness to their final destinations: purchase and loyalty. If used the right way, the journey ...

  Amazon advertising offers endless opportunities, but there's no one-size-fits-all solution. Every market, niche, and product is unique. To succeed, you need to apply universal best practices that help you ...

Managing Amazon PPC campaigns effectively requires more than just setting up ads—it's about continuously optimizing and improving performance. In this article, I’m sharing actionable tips to help you get the ...

  In the Amazon competitive landscape, PPC dayparting is a powerful tool that helps to become more efficient in advertising campaigns. What is Dayparting?  It is a strategy that helps ...

  As an Amazon seller, standing out in a crowded marketplace can be challenging. One of the most effective, yet underutilized strategies for driving traffic and conversions is video content. ...