Amazon & Walmart News, Updates, & Strategies

  Amazon Brand Category Benchmark and Search Term Impression Share Reports We are witnessing that Amazon is continually trying to improve the advertising platform and available reports to advertisers. Amazon ...

  Preparing for Q4: Amazon Video Ads hero-amazon-video-ads-online-marketing Video helps shoppers understand a product’s benefits without having to take additional action. Traditionally, most consumer education on Amazon takes place on ...

  When formulating an advertising strategy on Amazon, it's essential to understand the three primary outcomes. Depending on our advertising goals, we will Expand, Optimize, or use a Hybrid approach ...

  Sponsored Brand video is the most recent ad type that displays more prominently in search results than traditional Sponsored Brand ads. It was originally rolled out through a beta ...