If you haven’t submitted your Black Friday and Cyber Monday deals yet, it’s time to act fast. Amazon’s submission window closes on October 28, and missing it means losing your chance to stand out during the biggest shopping days of the year.
Sellers can choose from a few main promotion types.
- Best Deals need at least a 15% discount and cost $1,000 per deal, offering top visibility on Amazon’s Deals page and homepage.
- Lightning Deals run for 12 hours or until stock runs out, with a 20% minimum discount for $500.
- Prime Exclusive Discounts require 15% off and include event badging for $245 per ASIN.
If you want something flexible, coupons are available year-round for a $5 setup fee plus 2.5% of sales, giving your products a boost at checkout.
Why plan early? Amazon prioritizes early submissions for premium placement. Sellers who prepare ahead of time can secure better visibility and face less competition once traffic spikes. Waiting until the last minute could mean missing out on featured spots where millions of shoppers will be browsing.
The takeaway is simple: treat October 28 as your deadline to show up where holiday shoppers are ready to buy. Make sure your listings, prices, and ads are ready, and set your budget for visibility. The earlier you plan, the better your results will be when customers start clicking “Add to Cart.”