Many sellers realize the hard way that Amazon is not just about uploading a product and watching profit grow. Selling on Amazon is work and requires all your attention. The platform is crowded with competition, and the algorithm changes all the time. It takes effort to adapt to it.
And even if your business is doing well and you thought of taking a break from Amazon, there’s always the little thought that tells you your competitors are using that time to take the advantage. This is why outsourcing account management is gaining popularity.
Sellers look for management support when they need to step back from daily operations without risking performance. Sourcing work to an Agency lets you do exactly that. And because of it, products get found, bought, and reviewed without you having to spend long hours optimizing.
This article will explain how these partnerships work and in which cases they could benefit your business.
What Account Management Covers
It depends on the team, but account management can range from basic support to full service. Understanding these levels helps businesses choose the right approach.
1. Foundational Management
This level covers listing creation and optimization, account health, managing compliance issues, and addressing customer feedback.
The goal is to keep the account in good standing and prevent any suppressed listings or policy violations.
2. Growth-Oriented Management
The focus is on building visibility and improving performance.
Tasks typically include keyword research, enhanced product content (such as A+ pages), lowering your ACOS, and review management.
At this stage, brands are not only maintaining their account but also investing in growth.
3. Full-Service Management
This is the most complete option. It combines operational support with strategic oversight.
Full-service management positions Amazon as a long-term growth channel integrated into a broader business strategy. Day to day, this often means:
- Building and optimizing product listings so customers see what makes them worth buying.
- Running ad campaigns that balance reach with efficiency.
- Watching inventory so stockouts and expensive storage fees don’t appear.
- Managing reviews and customer feedback to protect the brand’s reputation.
- Navigating the backend, from suppressed listings to policy compliance.
- Turning performance data into actionable insights instead of raw spreadsheets.
Why It Matters
Amazon is a marketplace where thousands of sellers chase the same objectives. There are over 9.7 million sellers registered on a global scale. Of course, you’re not competing with each and every one of them.
However, knowing the scale of the Amazon marketplace helps us understand that it’s far too easy for products to disappear into the background. It only takes poor account management.
Strong account management, on the other hand, has the potential to save time, avoid mistakes, and keep every piece of the business aligned.
It also gives owners some more room to analyze where the space for growth is inside their business: Would it be helpful to launch a new product? And what about entering a new market?
How an Agency works
Instead of hiring and training in-house staff, many brands turn to agencies. Why?
Well, agencies are typically more familiar with Amazon’s marketplace than the regular candidate. This is because they work on Amazon all the time, with accounts from different sellers, each of them building their business in various markets inside Amazon.
A typical partnership looks like this:
- Audit and onboarding: The agency analyzes the client’s account to understand what’s working and what’s not.
- Strategy: Agency team members and the client set goals together. In some cases, growth might mean ramping up ads and expanding to new marketplaces. In others, it’s all about listing optimization and climbing up rankings in customer searches.
- Execution: The agency manages the account, handling campaigns, listings, and solving any issues that may arise. This is where optimization also comes in. Nothing in eCommerce stays static. Strategies evolve, competitors change, and the agency has to keep pace.
- Reporting: Clients get regular updates and precise data on the Agency’s work.
Note: You can read more on how agencies achieve results in our Case Studies section at the BellaVix page.
How Much Does Amazon Account Management Cost
The cost of Amazon account management depends on your catalog size, your growth goals, and how much support you want day to day. At BellaVix, pricing follows three clear levels of service: Foundational, Growth-Oriented, and Full-Service. Each is designed to meet brands where they are and help them move forward with clarity and control.
Foundational Management ($2,000 to $2,500 per month)
This level focuses on keeping your account stable and compliant. It covers listing optimization, account health monitoring, and proactive issue management. It’s a fit for smaller catalogs or brands that are new to Amazon and want to build a strong base before scaling. The goal is simple: protect your account and keep it running smoothly so you can focus on operations and product.
Growth-Oriented Management ($3,000 to $5,000 per month)
When a brand is ready to expand, management shifts from maintenance to momentum. Growth-oriented service adds advanced keyword research, advertising strategy, A+ Content development, and continuous performance optimization. The goal is to increase visibility and improve efficiency so ad spend and organic traffic work together to drive sales.
Full-Service Management ($5,000 to $10,000 and above per month)
This is where Amazon becomes a true growth channel, not just another sales outlet. Full-service management combines advertising, creative development, and operations support with long-term strategy. It includes everything from PPC and DSP campaigns to inventory forecasting, reporting, and brand positioning. Each client works with a dedicated team that oversees every aspect of their presence on Amazon, ensuring consistency and measurable growth over time.
What Influences Cost
Pricing varies depending on the number of products under management, the complexity of campaigns, creative deliverables such as A+ Content and Storefront design, and the current health of your account.
BellaVix structures pricing to scale with performance. As your business grows, so does the strategy behind it, expanding into new product launches, marketplaces, and promotional opportunities while keeping efficiency at the core.
Compensation models
Agencies usually charge in a few different ways:
- Flat-month fee: This is the most common compensation model. The exact amount depends on what services you’ve hired the agency to perform for you. In some cases, agencies may transition from a flat fee to a percentage of revenue once the seller reaches a certain monthly sales threshold.
- Percentage of Ad Spend: In this model, agencies take a percentage of your monthly Amazon advertising budget as their fee. It encourages them to continually optimize campaigns, but costs can rise as ad spend increases.
- Performance-Based Fees: Under this structure, the agency’s compensation is linked to results. In addition to a base monthly fee, they earn a percentage of sales or profit beyond an agreed threshold. For example, a brand might pay $3,500 per month plus 4% of sales exceeding $400,000.
Is It Always Necessary?
Not every seller needs full-blown management. An individual seller with two products will most likely prefer to stay hands-on. But if the goal is scaling, adding SKUs, or expanding globally, a good agency usually pays for itself.
There’s usually one solid, clear signal that you need external help: If you feel like Amazon is pulling you away from running your business.
Conclusion
Amazon account management is yours to handle. It is the structure that keeps a business competitive in the Amazon marketplace.
For many brands, partnering with an agency offers both efficiency and expertise, allowing them to focus on other business goals. For others, it may not fit well. The decision in the end is yours to make.
Frequently Asked Questions (FAQs)
What exactly is Amazon account management?
Amazon account management is the process of overseeing and optimizing all aspects of a seller’s presence on the platform. This includes creating and improving listings, monitoring account health, running advertising campaigns, managing inventory, and analyzing performance data.
Why do sellers need account management?
Amazon is highly competitive and constantly changing. Poor account management can lead to suppressed listings, wasted ad spend, or even account suspension.
What’s the difference between hiring an agency and doing it in-house?
Hiring in-house requires training, oversight, and the cost of maintaining dedicated staff. Agencies already have specialized teams that work across multiple accounts and industries, giving them broader experience and faster execution.
How do agencies charge for account management?
The most common models include a fixed monthly retainer, a percentage of sales, project-based fees, or hybrid structures that combine retainer and performance incentives.
Is account management always necessary?
Not every seller needs full-service management. Smaller businesses with just a few products can often handle operations themselves.
However, once a brand looks to scale, launch multiple SKUs, or expand internationally, external management becomes much more appealing.
Take Control of Your Amazon Growth
Managing an Amazon account takes more than effort—it takes strategy. Listings need to stay optimized, ads must be tuned for results, and compliance issues can’t be ignored. While you focus on running your business, account management ensures your products keep moving forward instead of falling behind.
Why Wait? Every day without proper management is a day competitors gain ground.
By partnering with experts, you can safeguard your account, increase visibility, and unlock the growth you’ve been aiming for… all without spending your nights buried in dashboards and reports.
Fill out the short form below, and one of our Amazon specialists will reach out to review your goals and identify immediate opportunities. No pressure, no obligation, just clear insights tailored to your brand.