Getting your Amazon seller account suspended can be a big problem, but it’s something that many sellers face. Amazon can suspend accounts for many reasons, such as breaking a rule or having unusual activity in your account.

The good news is that in most cases, you can fix it. You’ll need to understand what went wrong and send Amazon a clear plan explaining how you’ll resolve the issue. This takes time and effort, but if done right, you can get your account back.

In this guide, we’ll walk you through each step to recover your Amazon account. You’ll also learn useful tips to avoid getting suspended again in the future.

Your Account Was Suspended: What’s Next?

Amazon suspending your account means that the company is restricting your selling privileges on the platform, sometimes banning them altogether. When this happens, Amazon notifies you via email with a message. This a great tool for the company to deal with scam sellers.

Suspensions can be appealed through a Plan of Action (POA) that details how you’re going to solve the problem that caused your suspension. But we’ll see more on that later. 

You have to know Amazon identifies four different levels of suspension. These are:

1. Account Suspension: This means Amazon has temporarily suspended your ability to sell. Your account still exists, but it’s inactive. Amazon will explain why and give you a chance to appeal by sending a plan outlining how you’ll resolve the issue.
2. Account Deactivation: When this occurs, your selling activity is stopped and your products are no longer visible. This usually happens because of a rule violation, an issue with your account, or an incomplete verification process. 
   1. In this level, you have 90 days to file an appeal to reactivate your account. 
3. Account Denial: This happens when Amazon rejects your appeal after a suspension. It’s important to understand what went wrong and quickly send a new, improved plan. Do not panic during this stage: Amazon denies POAs very frequently.
4. Account Ban: This is permanent. If Amazon bans your account, it means you’re no longer allowed to sell and can’t appeal anymore. All future requests will be ignored.

How to Recover a Suspended Amazon Seller Account

Here’s a step-by-step guide to recover your Amazon Account:

Step 1: Find Out Why Your Account Was Suspended

Before you can fix anything, discover why your account was suspended. Amazon typically puts suspensions into three categories:

• Performance-based 
• Policy violations 
• Verification issues

Go to Seller Central > Performance Notifications to find the suspension notice. Read it thoroughly to understand which policy or metric was breached.

Pro tip: Do not open a new Seller Account. Creating a new account while suspended is a violation of Amazon’s policies and can further complicate recovery.

Step 2: Gather Evidence and Documentation

To write your Plan of Action (POA), obtain any documents or information that support your case:

• Invoices
• Supplier information
• Communication records with buyers
• Return/refund report
• Tracking/shipping confirmation

Step 3: Develop a Solid Plan of Action (POA)

This is the meat of your appeal. Structure it into 3 parts:

1. What went wrong – Clearly admit the issue.
2. Why it went wrong – Identify the reason.
3. What you have done to correct it – Show steps you’ve taken to correct the issue and prevent recurrence.

Keep your POA professional, concise and factual. Here’s an example:

“We discovered that a batch of products sourced from a new supplier did not meet Amazon’s quality standards. We’ve ceased using this supplier, implemented a 3-step quality check, and added customer service training to address complaints faster.”

Step 4: Submit Your Appeal via Seller Central

Submit your POA through Seller Central:

1. Go to Performance > Account Health

1. Click on “Reactivate your account”
2. Upload your POA and supporting documentation.

Step 5: Wait and Follow Up

Amazon will typically respond within 48–72 hours, but can take longer. While waiting:

• Don’t submit multiple appeals for the same case
• Check for any follow-up questions from Amazon

If rejected, revise your POA based on Amazon’s feedback

Best Practices to Prevent Account Suspension

After reinstatement, you’ll want to recover some of the lost revenue. The best practices to avoid any issues are simple but not easy to maintain, as they require a continued compromise from sellers:

Follow Amazon’s policies

This is, of course, the go-to practice that every successful seller must follow when selling on Amazon. Monitor your Account Health Dashboard regularly to stay informed about the current state of your business.

And, most importantly, adhere to Amazon’s selling policies and seller code of conduct. Avoid, without exception, practices that manipulate product reviews, such as convincing your clients to rate five stars in exchange for something.

Prioritize Customer Service

Respond quickly to customer complaints and messages. It’s one of your primary tasks as a seller, and you can’t overlook it. Aim to reply to customers within the first 24 hours, as this is Amazon’s expectation. 

Replying late or not at all impacts your account health greatly. And it can lead to warnings or suspensions.

Keep your Product Listings Clean and Accurate

Poor quality listings are one of the top reasons sellers get suspended. If your product title, description, images, or condition don’t match what the customer receives, they might leave bad reviews or file claims… both of which can hurt your account.

There are several mistakes to avoid when optimizing your listings. For example, placing your product in the wrong category can be very harmful to your account.

When buyers get precisely what they expected, they’re more likely to leave good feedback, and that helps keep your account safe.

Conclusion

Although having your Amazon seller account suspended can be frustrating, it is no indication that your company will collapse. The chance of being suspended in the first place can be reduced in many ways. This is just one of the traps that lower your profit margins, though. On Amazon, poor visibility can be very costly, too.

Ready to Get Your Amazon Account Back and Protect It for Good?

A suspended Amazon account can feel like the end of the road, but the truth is it’s a turning point. The difference between staying stuck and getting reinstated comes down to the clarity of your recovery plan and having an expert who knows what Amazon’s compliance team really looks for.

At BellaVix, we’ve helped sellers recover their accounts, rebuild their reputations, and regain lost revenue. More importantly, we help them stay protected for the long term by tightening their operations, improving performance metrics, and building trust with Amazon.

When you fill out the form below, you’ll connect with one of our Amazon experts who will walk you through your specific situation, identify what triggered your suspension, and guide you in crafting a reinstatement plan that works. No fluff, just a clear, actionable path back to selling.

Take the first step toward reinstatement and long-term stability.

Fill out the form below and let’s get your Amazon account back on track today.