How to Use Amazon Bulksheets to Manage PPC Campaigns at Scale

Bulksheets is a spreadsheet-based platform that enables sponsored ads marketers to generate and enhance multiple advertising campaigns in bulk, saving time and reducing manual work. Bulksheets may be suitable if you’re currently using the advertising dashboard but need enhanced capabilities and want to scale operations without API integration.

Key Features: Bulk Sheet Operations

With bulksheets, you can

• Modify campaign and ad group names in bulk rather than individually
• Enhance campaigns by adjusting numerous keywords, product targeting, and bids simultaneously
• Track performance indicators including impressions, clicks and click-through rates, conversions, ACOS, CPC, and ROAS
• Access and analyze search term reports for Sponsored Products
• Create multiple ad groups within one campaign using a single bulksheets document.

Structure of Bulk Files

1. Entity classification: Campaign, Ad Group, Keyword, Product Targeting, etc.
2. Campaign Name: Distinct campaign identifier.
3. Ad Group Name: Section within a campaign.
4. Max Bid: Bidding amount for keywords or product targeting.
5. Keyword or Product Targeting: Selected targeting option.
6. Match Type: Broad, Phrase, or Exact (applies to keyword-based targets only).
7. Status: Enabled, Paused, or Archived.
8. Campaign ID: (For modifications) Internal Amazon campaign identifier.
9. Ad Group ID: Internal Amazon ad group identifier.
10. Keyword ID: Required when modifying existing keywords.
11. Campaign Daily Budget: Daily spending limit per campaign.

How to Use Bulk Operations (Step-by-Step)

Step 1: Download Template or Existing Data

1. Navigate to Amazon Ads Console > Bulk Operations.
2. Select Download.
3. Pick your preferred date range.
4. Sort by campaign type or status.

Step 2: Edit the File

1. Open in Excel or Google Sheets.
2. Input your changes:
3. Insert new rows for additional entities.
4. Update cells to adjust bids, match types, or statuses.

Step 3: Save as CSV

Step 4: Upload the File

1. Return to Bulk Operations.
2. Select Upload and choose your CSV.
3. Check Processing Reports for any errors.

Best Practices & Tips

With bulksheets, you can

1. Modify campaign and ad group names in bulk rather than individually
2. Enhance campaigns by adjusting numerous keywords, product targeting, and bids simultaneously
3. Track performance indicators including impressions, clicks and click-through rates, conversions, ACOS, CPC, and ROAS
4. Access and analyze search term reports for Sponsored Products
5. Create multiple ad groups within one campaign using a single bulksheets document

Formatting Rules – Bulk Operations

Example Scenario – Bulk Operations

Amazon – Video Tutorial “Bulksheets Custom Templates”

 

Final Thoughts

Whether you’re launching your first campaign or managing dozens of them, bulksheets can save you time, reduce human error, and give you more control over your strategy. Once you get the hang of the formatting, they become a must-have tool for any serious Amazon PPC advertiser.

Frequently Asked Questions (FAQ)

What’s the difference between bulksheets and using the Amazon Ads dashboard?

The dashboard is great for small edits and monitoring performance in real-time. Bulksheets, on the other hand, are better for large-scale changes—think updating hundreds of bids, adding new campaigns, or adjusting product targeting across multiple ad groups. It’s all about efficiency and control.

Can I create new campaigns from scratch using bulksheets?

Yes. You can insert new rows for campaigns, ad groups, keywords, or product targeting directly into your bulk file. Just make sure the formatting is correct and required fields (like campaign name, status, and bid) are filled out.

How do I assign video creatives in bulksheets?

With Bulksheets 2.0, you can manage Sponsored Brands Video campaigns. You’ll need to include columns like creativeType (set to VIDEO), creativeId (from your asset library), and adFormat (set to SPONSORED_BRANDS_VIDEO). These allow you to reuse and manage video ads at scale.

What happens if I upload a bulksheet with an error?

Amazon will flag the issue in the Processing Report. You can download this report to see which rows were skipped and why (e.g., missing bid, invalid status, duplicate entity). Fix the file and re-upload the corrected version.

Can I use bulksheets to adjust negative keywords or placements?

Yes. You can add or modify negative keywords using the appropriate recordType. As of the latest update, you can also manage negative product targeting for Sponsored Products. Just be sure to specify matchType and use accurate campaign or ad group naming.

How often should I use bulk uploads?

It depends on your workflow. Some advertisers make weekly optimizations using bulksheets. Others use them for monthly restructures or seasonal campaigns. The key is to build a repeatable process—keep backups, track changes, and use templates.

What’s the best way to avoid formatting errors?

Start by downloading an existing campaign file from your account. Use this as your working template. Always save in CSV format with UTF-8 encoding, avoid leaving required fields blank, and double-check spelling or capitalization in status, matchType, and other dropdown-style columns.

Ready to Scale Your Amazon Advertising the Smart Way?

Managing Amazon ads at scale takes more than guesswork—it takes the right tools and a strategy built for growth. Whether you’re launching your first bulksheet or refining a multi-campaign portfolio, expert guidance can make all the difference.

At BellaVix, we specialize in high-performance Amazon advertising. We help brands eliminate wasted ad spend, uncover keyword opportunities, and streamline campaign execution using advanced techniques like bulk operations and full-funnel targeting.

Fill out the form below and let’s talk about how to improve your PPC efficiency, scale campaigns with confidence, and grow your brand with clarity.

One of our advertising strategists will reach out with personalized recommendations based on your goals—no hard sell, just smart strategy.

Let’s make your Amazon ads work harder (and smarter) for you.