Thinking about taking your brand international? For many sellers, the idea of selling in Europe, Japan, or Brazil sounds great until you realize you have to figure out which products will actually sell there. To help you through the process, Amazon recently updated the Amazon Marketplace Product Guidance tool with some heavy-duty data features that make global expansion feel a lot less like a gamble.
If you’ve been hesitant to list your products in new regions, these updates are designed to give you a nudge by showing you exactly where the demand is.
What’s New with the Tool?
Amazon is now using smarter machine learning models to look at your products. Instead of just giving you a generic list, the tool analyzes how people engage with your items, your current search visibility, and how fast you’re growing.
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Here are the three biggest changes you’ll notice:
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You’ll now see a “Why?” link next to suggested products. When you click it, Amazon explains the logic behind it, whether it’s a specific growth trend in that country or a gap where competitors aren’t meeting customer needs.
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The system now predicts how much you might sell in a new market. It compares potential international demand against your current US sales so you can prioritize the products with the highest ROI.
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Amazon has set a specific bar for what makes a product “ready.” Usually, an item qualifies if it’s in the top 25% of sales in its category or if the projected demand abroad is at least 20% of your US sales.
How to Find Your Best Sellers
Getting started is simple. Just follow these steps:
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Log into Seller Central and head to the Growth tab.
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Select Marketplace Product Guidance.
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Look for the ASINs marked for expansion and click the “Why?” button to see the data.
Don’t Forget the Basics
While these insights are incredibly helpful, remember that Amazon is looking at data, not your bank account. Before you hit “list,” you still need to check your margins. Shipping across the world costs more, and local taxes or regulations can eat into your profits if you aren’t careful.
Use these recommendations as a starting point. If Amazon says a product has a 20% higher demand in the UK, use that as your green light to go do a quick deep-dive on the logistics.
Ready to Scale Your Brand Beyond the US?
Expanding internationally is one of the fastest ways to double your revenue, but the “how” is where most sellers get stuck. Amazon’s data tells you what to sell, but it doesn’t help you navigate the complex world of international shipping, local tax compliance, or regional marketing. You’ve built something great—don’t let the fear of global logistics keep you small.
We specialize in taking the data from the Marketplace Product Guidance tool and turning it into a real-world execution plan that actually protects your margins.
Fill out the form below to book a strategy call with our eCommerce team. We’ll take a look at your current catalog and show you exactly where your biggest global opportunities are hiding. No pressure, just a straightforward conversation about where your brand could be six months from now.
Fill out the form below, and let’s start growing your global empire together.