Potential Sales Lift by Product Category for Shoppable Videos
Amazon has added category-level insights to its Potential Sales Lift (PSL) feature for shoppable videos, making it easier for sellers, especially in categories like Handmade and Beauty, to see how much incremental revenue they could gain by taking recommended actions.
What is Potential Sales Lift?
PSL is an estimated increase in sales based on similar sellers who completed specific optimizations, such as uploading shoppable videos. For example, you might see:
“Potential 90-Day Sales Lift +$2,000 (20%)”, meaning sellers like you saw an average 20 percent sales bump over 90 days after taking that action.
Why It Matters
- Category specific insights: Understand what actions drive the most ROI in your niche
- Prioritize actions: Use PSL to decide which SKUs or content investments to tackle first
- Data driven decision making: Recommendations are based on real world cohort comparisons, not generic advice
How to Access It
- Go to Upload and Manage Videos in Seller Central
- Click the banner that reads “View the sales lift metric specific to your category here”
For deeper FAQs and calculation methodology, visit:
Potential Sales Lift – Help Page
Seller Takeaway
Sellers creating or optimizing shoppable video content can now better forecast potential gains. Don’t ignore the math. PSL is one of the few data driven ways Amazon is helping you prioritize what actions actually move the needle.
Using Generative AI to Do Multimodal Information Retrieval
Amazon scientists are leveraging generative AI to improve how customers discover products using multimodal information retrieval. This means combining visual cues like product images and text-based queries to generate more relevant, high quality results across Amazon’s catalog.
What’s Changing for Sellers
- Smarter search results: AI now interprets both image and text signals to surface better matches
- Improved product discovery: Listings with strong visuals and clear copy are more likely to be favored by AI models
- Potential impact on SEO: Traditional keyword stuffing will matter less. Instead, high quality content and semantic alignment with customer intent become critical
What to Do Now
- Audit your main image and A plus content to ensure they align with what your customer is likely searching for
- Focus on semantic relevance, not just keyword coverage
- Expect Amazon’s search and ad systems to increasingly rely on visual and textual embeddings rather than manual keyword matching
Seller Takeaway
As Amazon integrates multimodal AI into its search and discovery systems, brands that invest in better images and meaningful copy will win. This shift favors authentic, well optimized listings that speak directly to customer needs both visually and verbally.
Walmart Ads Downloadable Report for Review Accelerator Charges and Credits
Walmart has introduced a new downloadable report for sellers using its Review Accelerator program, giving more visibility into how review incentives are impacting your bottom line.
If you’ve enrolled items since May, you can now access a detailed breakdown of:
- Transaction dates
- Fee and credit descriptions
- Amounts charged or reimbursed
- Associated item details
How to Access It
Go to Seller Center > Growth > Review Accelerator > Download.
Seller Takeaway
Walmart’s new reporting feature adds much-needed transparency to the Review Accelerator program. It’s a smart time to download your data and assess whether the ROI from incentivized reviews is paying off—or where to double down.
Walmart Updates Jewelry Policy for Marketplace Sellers
Walmart has tightened its Prohibited Products Policy for jewelry listings, adding more specific requirements that sellers must follow to stay compliant.
What’s Required Now
All jewelry and precious metal items must clearly state:
- Metal type (e.g., gold, silver, platinum)
- Purity level (e.g., 14K, 925)
- Application method (e.g., plated, filled, solid)
- Weight of the metal used
These updates are aimed at improving transparency and protecting customers from misleading product claims.
Seller Takeaway
If you sell jewelry on Walmart, now is the time to audit your listings. Missing or vague material details could result in suppression or removal. Stay ahead by updating product content with full material disclosures to remain compliant and build customer trust.
Walmart Ads New Guide on Promotional Pricing Strategies
Walmart Marketplace has released an updated overview of Promotional Pricing strategies to help sellers boost visibility and drive conversions through limited time discounts.
What’s in the Guide
- Clear definitions of Promotional Price vs. Base Price
- Rules for setting effective discounts (minimum thresholds, time limits)
- Steps to schedule and manage promotions in Seller Center
- Details on how promotions display across Walmart.com, including strikethrough pricing and “Reduced Price” callouts
Key Rules to Remember
- Promotional price must be at least 10 percent lower than your base price
- Base price must reflect a 90-day average or historical pricing to avoid suppression
- You can’t run back-to-back promos without a 30-day buffer between identical offers
Seller Takeaway
This update gives sellers a better framework for running compliant and compelling promotions. Use it to plan seasonal deals, increase Buy Box competitiveness, and avoid pricing errors that could get your listings suppressed.
From Plastic to Patek: What AI and Watchmaking Have in Common
In this sharp and well observed piece from Future Commerce, the authors draw a clever line between luxury watchmaking and AI powered brand building. The core idea? AI, much like a fine mechanical watch, only becomes valuable when guided by human taste, intent, and precision.
What It’s Really Saying
- Mass production is cheap. Craftsmanship isn’t
Plastic watches are everywhere, just like templated AI content. But the brands that invest in nuance—tone, pacing, visual alignment—are the ones that stand out. Premium brands are built, not printed. - AI doesn’t care. You do
Sure, AI can mimic a voice or replicate a style, but it can’t inject heart. That spark of originality still depends on you—your taste, your decisions, your intent. - Your brand is your signature
In a landscape increasingly filled with sameness, the brands that treat their identity like a Patek, intentional, detail obsessed, built to last, will feel different. And different is what sells.
Seller Takeaway
AI is a powerful tool, but it’s not the craftsman. Whether you’re working on product pages, A plus content, or ad creative, the winners will be those who guide the tech with purpose. Authenticity isn’t something you automate. It’s something you shape.
BellaVix Pro Tip: Reduce Returns in One Simple Step
Looking to lower your return rate and boost customer satisfaction? Amazon’s new Return Reduction Recommendations tool is now live in your Voice of Customer dashboard and it’s a game changer.
This feature uses real-time shopper feedback to help you fine-tune your listings with:
- Smart content suggestions based on actual customer Q&As
- Recommendations on where to place key product info
- Insights into what details customers care about most
- Financial impact estimates to show what each fix is worth
- Benchmarks to compare your listings against category leaders
At BellaVix, we’re already using this data to strengthen product pages and reduce friction. It’s quick to implement and delivers real value. Check your dashboard and put this tool to work.
Motion’s 2025 Creative Trends Report
Motion’s new report doesn’t just outline where ad creative is heading. It reads like a wake up call for brands relying on stale formulas. Built on $100 million in analyzed ad spend and input from over 500 advertisers, it offers a sharp, grounded look at what’s actually working across paid social.
What Sellers Should Really Take From It
AI is scaling content, but not storytelling
Eighty six percent of advertisers plan to increase AI use for ideation next year, and nearly eighty percent will use it more for creative production. But the caution is clear. AI can get you volume, not emotional connection. The brands that stand out will be the ones using AI for speed and humans for meaning.
Funny ads are finally making a comeback
Only fourteen percent of social ads include humor, yet twenty five percent of the highest spending ads do. Turns out, making people laugh still works. And not just on TikTok. Even traditionally serious B2B brands are leaning into humor to stand out.
Longer is landing better
Some top performing ads now delay product mentions until forty or fifty seconds in. It’s part of a growing trend toward POV storytelling and raw, educational content. When done right, ads that teach and relate build trust and convert better.
Lo fi still performs but it’s getting noisy
Over half of DTC advertisers are investing more in low production content. But as the format becomes more saturated, the standout brands are getting weird, getting specific, and leaning into content that looks and sounds like the stuff people already scroll through for fun.
Nostalgia isn’t just for legacy brands anymore
Poppi’s throwback style Super Bowl spot proved a DTC brand can use nostalgia to dominate the conversation. The ad triggered a hundred fold spike in search volume and sent TikTok followers soaring. More DTC brands are now turning to early 2000s references and cultural callbacks to build emotional ties.
The structure of creative teams is changing
Brands producing fifty or more ads a week are hiring platform native directors. These are creators fluent in TikTok, YouTube, and Reels who can shoot fast and speak the language of each feed. These teams are tightening the loop between media and creative, focusing on performance, not just polish.
Seller Takeaway
If you’re still thinking in terms of campaign launches and quarterly content calendars, this report is a reminder that the game has changed. The best performing brands are treating creative like a living, breathing engine. One built on speed, clarity, emotional resonance, and a little personality.
You don’t need to read the full report to see the direction this is going. But if you want to create ads that matter next year, it’s a good place to start
Trump Reaches Trade Deal with European Union
Former President Donald Trump has reportedly reached a new trade agreement with the European Union that could have significant implications for eCommerce brands with international supply chains.
What Sellers Need to Know
- Tariff relief may be on the table
While details are still emerging, early reports suggest the deal includes reductions or rollbacks on certain tariffs that were imposed during Trump’s first term, particularly on industrial goods. This could ease some of the cost pressure for U.S. brands sourcing materials or components from the EU. - Apparel and luxury may benefit most
Analysts speculate that fashion, footwear, and luxury goods could be among the biggest beneficiaries. Many of these products saw steep tariff increases during the trade wars and rely heavily on EU manufacturing. - Customs and compliance still matter
A trade agreement doesn’t mean a free pass. Brands will still need to ensure proper documentation and compliance to avoid delays or penalties when importing or exporting under the new rules.
Seller Takeaway
If your brand relies on EU suppliers or ships cross-border, keep a close eye on how this deal is structured. Lower duties could open the door for tighter margins or more competitive pricing, but only if you’re set up to move quickly and stay compliant. More details are expected in the coming weeks.
‘Messy but Worth It’: Amazon’s Full Funnel Ad Strategy Is a Game Changer
Amazon’s advertising model is getting more complex and more powerful. According to Adweek, brands leaning into Amazon’s full funnel strategy are seeing major returns, even if the path is far from linear.
What It Means for Sellers
Awareness ads are driving lower funnel results
Brands that use upper funnel formats like Streaming TV and Display are seeing performance lift across Sponsored Products and Branded Search. It’s not a clean attribution path, but it works.
More overlap, less clarity
Full funnel isn’t neat. The buyer journey blends video, search, display, and retargeting. While Amazon’s attribution still has blind spots, the halo effect across formats is too strong to ignore.
Retail readiness still determines success
Creative, targeting, and budget are important, but they won’t save a poor product page. Top performers tie media investment to detail page improvements, reviews, and share of voice.
Seller Takeaway
If you’re only running Sponsored Products, you’re missing the bigger play. Amazon’s full funnel strategy rewards brands that connect awareness and conversion efforts with seamless retail ready execution. The measurement may be messy, but the momentum is real.
McKinsey: AI Agents Could Add $1.5 Trillion in Value to Enterprise Workflows
A new report from McKinsey projects that AI agents—autonomous systems that can handle tasks like drafting emails, managing invoices, and answering internal queries—could drive up to $1.5 trillion in annual value across global enterprises.
What Sellers Should Pay Attention To
AI agents are moving beyond chatbots
This isn’t about customer service scripts or basic automation. McKinsey’s analysis shows AI agents stepping into knowledge work. Handling vendor negotiations, managing operations, and even optimizing pricing models.
Retail and eCommerce are key targets
McKinsey calls out retail as one of the sectors most likely to benefit. Think dynamic demand forecasting, automated merchandising, or AI generated creative for product listings. All running with little to no human input.
The real value comes from orchestration
It’s not just about what AI agents do individually. The biggest gains come from connecting agents across functions. Marketing, ops, and finance working together to reduce friction and boost execution speed.
Seller Takeaway
Amazon sellers and retail brands that build early systems around agent driven workflows could unlock serious efficiency. The message is clear. AI isn’t a single tool. It’s becoming an entire layer of labor. The ones who start integrating it now will move faster, waste less, and scale smarter.
Walmart’s AI “Super Agents” Aim to Redefine Retail Efficiency
Walmart is going all in on AI. According to a new report, the retailer is developing internal “super agents” capable of handling complex workflows across merchandising, supply chain, and store operations, without the need for multiple human touchpoints.
What Stands Out
These aren’t basic bots
Walmart’s super agents are designed to operate across systems, combining data from pricing, inventory, and logistics to make coordinated decisions. Think of it less like a chatbot and more like a full time virtual team member.
Efficiency meets scale
The vision is to automate entire workflows, such as onboarding new items or resolving inventory errors. Walmart execs say the goal is to free up associates to focus on strategic decisions, not repetitive tasks.
Built in house, not off the shelf
Walmart’s EVP of product, engineering, and operations, Srini Venkatesan, emphasized that these tools are being developed internally. That means tighter integration with Walmart’s ecosystem and likely faster deployment across teams.
Seller Takeaway
Walmart’s AI investments aren’t theoretical. They’re being embedded into the core of how the company operates. For Marketplace sellers, this signals a shift. If Walmart’s internal systems are leveling up, seller expectations likely will too. Clean data, fast response times, and operational readiness are going to matter even more.
Walmart Marketplace Deploys AI to Catch Fraud and Counterfeits Faster
Walmart is doubling down on trust and safety with a new AI system designed to proactively detect fraudulent sellers and counterfeit listings on its Marketplace platform.
What’s New
AI is screening sellers before listings go live
The system doesn’t wait for complaints. It uses behavioral signals, documentation checks, and listing patterns to flag suspicious accounts before bad products hit the site.
It’s already showing results
Walmart says this new AI framework has reduced the number of counterfeit listings by more than half. The goal is to create a cleaner, more trusted environment for both customers and legitimate sellers.
Compliance is becoming a competitive edge
As Walmart tightens its controls, sellers who follow listing best practices and maintain complete, transparent documentation will benefit from faster approvals and fewer disruptions.
Seller Takeaway
Walmart isn’t just cleaning house—they’re upgrading the foundation. Sellers with strong operational hygiene and brand authenticity will find themselves better positioned as AI becomes a gatekeeper, not just a watchdog.
Google’s Index Now Powers ChatGPT: What It Means for Sellers
In a major shift, OpenAI has confirmed that ChatGPT now draws from Google Search rather than Bing to power its web browsing tool. That means the largest and most accurate search index in the world is now influencing what millions of users see inside ChatGPT.
Why It Matters for eCommerce Brands
Visibility now depends even more on Google SEO
If your site isn’t ranking well on Google, chances are it’s not showing up in ChatGPT’s answers either. That includes product pages, category collections, blog content, and FAQs.
Structured data and crawlability are critical
ChatGPT pulls answers from sources Google can easily crawl and trust. That means your metadata, schema markup, and page performance are no longer nice to haves. They directly impact how your brand gets surfaced.
This blurs the line between SEO and AI discovery
Whether a shopper is typing a question into Google or ChatGPT, your content needs to serve both. The two are becoming part of the same discovery engine, especially for product research and brand comparisons.
Seller Takeaway
Your SEO strategy just became your AI strategy. With Google’s index now powering ChatGPT, well structured, crawlable, and genuinely helpful content will go further than ever. Brands that invest in real content built to educate and convert will be the ones that show up when and where it counts.
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