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Who we are?
At BellaVix, we excel in Amazon DSP to elevate your advertising strategy. Partner with us as your trusted advisor, optimizing campaigns to meet your objectives and enhance revenue generation.
Our capabilities encompass Sponsored Products, Sponsored Brands, DSP, and holistic Full Funnel Advertising Strategies. Expect clear, quantifiable growth outcomes without ambiguity.
Our team of dedicated specialists is committed to refining your Amazon DSP strategy for optimal performance.

Amazon Vendor Central Management Service Breakdown
Precise targeting across devices and formats
Amazon DSP empowers you to create cross-device campaigns, reaching your audience wherever they are, on or off Amazon. By utilizing Amazon’s rich data and your own audience insights, you can connect with potential customers at the right time and place, boosting engagement and conversions.


Comprehensive and unique supply
Gain access to Amazon’s exclusive inventory, including its own properties and select partner sites. This unique supply ensures your ads are seen by the most relevant audiences, maximizing your ad spend's impact and driving higher ROI. Expand your reach with Streaming TV, capturing attention across premium content.
Audience Insights & Performance Analytics
Amazon DSP provides in-depth audience insights and performance analytics at every campaign stage. Understand what drives conversions with detailed metrics like add-to-cart rates and total purchases, refining your strategy to achieve continuous growth.

Advertisers Can Leverage Multiple Ad Formats
Maximize your brand's visibility with a variety of ad formats, including video ads that captivate and display ads tailored for eCommerce. Custom creatives ensure your brand stands out, while third-party served ads allow for seamless integration into existing campaigns.
Amazon Custom Audiences
Target customers throughout their journey with tailored audience strategies. Combine Amazon's rich data with your existing audience insights to maintain top-of-mind awareness, influence buying decisions, and foster long-term brand loyalty.

Amazon Audience Targeting based on Sales Funnel
Strategically guide customers through every stage of the sales funnel with Amazon DSP. From driving awareness to securing repeat purchases, our tailored strategies ensure that your brand meets and exceeds its campaign objectives, leading to sustained growth.
In the awareness stage, advertisers can generate new, long-term demand for their brand by reaching an audience who is not yet engaged with the category. Advertisers can help drive the discovery of their products and push their brand to top of mind once customers begin to research the category.
In the consideration stage, advertisers can generate new, short-term demand by reaching audiences who are considering the brand’s category but not the brand. Advertisers can drive active category customers’ interest in their brand by reaching the most relevant audience in the right context.
In the purchase stage, advertisers can capture existing demand by reaching audiences already considering the brand. If shoppers engage with a brand but don’t immediately buy, advertisers can re-engage this high-intent audience to help drive them to purchase.
In the loyalty stage, advertisers can remarket to a brand’s existing audiences. Reaching existing audiences can drive loyalty from those ready to re-purchase, as well as those who will be ready to learn about any new products, extensions, or brand innovations, thereby cycling the audience back into the awareness stage.
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Our process
1

Discovery & Brand Alignment
We start with a personalized discovery call to learn about your brand’s story, challenges, and growth goals. During the discovery session, we align on expectations and gather essential details, ensuring a strategic foundation that matches your unique objectives.
2

Tailored Strategy Development
We craft a custom strategy covering critical areas like keyword targeting, ad spend allocation, and campaign objectives. This plan includes detailed recommendations for Sponsored Products, Sponsored Brands, and DSP ads, all designed to maximize visibility and drive conversions.
3

Onboarding & Implementation
Once aligned, we initiate onboarding, including system access setup, team collaboration via Slack, and clear task responsibilities. We perform account inspections and campaign setup, ensuring readiness for ad launches and ongoing optimization.
4

Active Optimization & Growth
With campaigns running, our team conducts continuous performance reviews to identify areas for improvement. We optimize bids, keywords, and placements while providing regular reports to keep you informed of key performance indicators.
let our team
help your brand

we have deep knowledge of your industry






FAQs
Amazon DSP (Demand-Side Platform) allows advertisers to programmatically buy display, video, and audio ads on Amazon and across third-party sites using Amazon’s first-party data. BellaVix helps brands set up and optimize DSP campaigns to target the right audiences and drive conversions.
Without us, campaigns are complex and inefficient.
With us, DSP drives precise, profitable traffic.
Sponsored Ads target shoppers on Amazon.
Amazon DSP expands your reach to audiences both on and off Amazon, across websites, apps, and streaming platforms.
Without us, your reach is limited.
With us, you capture attention everywhere customers browse.
Amazon DSP leverages Amazon’s first-party data to target based on:
Interests and shopping behavior
- Purchase history
- Demographics and lifestyle attributes
Without us, targeting is generic.
With us, targeting is precise and impactful.
Ad formats include:
- Display Ads
- Video Ads
- Audio Ads
BellaVix ensures your creative matches platform and audience needs.
Without us, ads underperform.
With us, ads engage and convert.
Yes. DSP supports:
- Behavioral and contextual targeting
- Lookalike audiences
- Retargeting previous visitors
Without us, targeting lacks nuance.
With us, custom audiences deliver higher ROI.
Success is measured through KPIs like:
- Click-Through Rate (CTR)
- Conversion Rate
- ROAS and Sales
Without us, data may not be actionable.
With us, performance drives ongoing optimization.
Retargeting brings back customers who interacted with your brand but didn’t convert. BellaVix uses retargeting to recover lost opportunities.
Without us, shoppers forget your brand.
With us, they return and purchase.
Amazon DSP is ideal for broad reach using:
- Display and video ads
- Data-driven audience targeting
- Amazon and third-party placements
Without us, brand awareness is limited.
With us, your brand stays top of mind.
DSP creates buzz around new products by:
- Targeting ideal audiences
- Driving traffic to product pages
- Supporting integrated launch campaigns
Without us, launches lack momentum.
With us, launches gain immediate traction.
BellaVix helps brands allocate DSP spend based on:
- Awareness and sales goals
- Audience targeting needs
- ROAS expectations
Without us, budget allocation is guesswork.
With us, spend is optimized for impact.
Yes. DSP can target shoppers who:
- Viewed competitor products
- Browsed similar categories
Without us, competitors win by default.
With us, you win market share strategically.
Amazon DSP reaches:
- Amazon.com, Prime Video, Twitch, IMDb
- Third-party websites and mobile apps
Without us, ad placement is random.
With us, placements are curated for relevance and ROI.
Amazon DSP typically has a 14-day attribution window. BellaVix analyzes this data to optimize campaigns and inform retargeting.
Without us, attribution is misunderstood.
With us, attribution informs smarter decisions.
DSP uses dynamic CPM bidding with minimum spend requirements (usually $10K-$35K+ depending on access). BellaVix creates efficient plans based on your goals.
Without us, costs may not translate to returns.
With us, every dollar works smarter.
Yes, but BellaVix offers solutions to help brands access DSP more affordably through managed service partnerships.
Without us, entry may be blocked.
With us, DSP becomes accessible and scalable.
Creative is critical. BellaVix ensures ads are:
- On-brand and optimized for each placement
- Compelling and conversion-driven
- Aligned with audience and campaign objectives
Without us, poor creative kills performance.
With us, creative maximizes every impression.
Yes. Amazon DSP can drive traffic to:
- Amazon listings and Storefronts
- Direct-to-Consumer (DTC) sites
Without us, traffic lacks strategy.
With us, cross-channel performance is optimized.
Frequency capping limits ad exposures to avoid fatigue. BellaVix sets smart frequency caps based on audience and campaign goals.
Without us, frequency burns through budget inefficiently.
With us, impressions are optimized for balance and results.
Yes, DSP supports retention by:
- Retargeting past customers
- Promoting complementary products
- Driving repeat purchases
Without us, retention is overlooked.
With us, DSP supports full lifecycle marketing.
BellaVix integrates DSP with Sponsored Ads to:
- Build awareness and demand (DSP)
- Drive consideration and conversion (Sponsored Ads)
Without us, ads are disconnected.
With us, ad strategies are unified and effective.


Ready to drive real growth using tried-and-true advertising strategies?
Connect with one of our experts today to learn how we can help you achieve category dominance on Amazon.