For Amazon sellers, winning the “Featured Offer”, known as the Buy Box, is crucial for driving sales. If the “Add to Cart” and “Buy Now” buttons disappear, it is proven that products become less visible and sellers experience a big flop in conversions. 

Having this in mind, many sellers have reported receiving a “No Featured Offers Available” message, even when their listings are registered in the FBA Program and their accounts appear to be in good shape. This article explains the reasons sellers may lose the Buy Box and provides easy-to-follow steps to help them regain it.

Common Reasons for Losing the Buy Box

According to Amazon, the A9 algorithm removes the “Featured Offer” from sellers based on a wide range of reasons, including low stock levels and non-competitive pricing, for example. However, sometimes it can make mistakes… but we will see more of that later.

Here are the most common reasons that may leave you without the Buy Box:

New Listings Without Sales History

Newly created listings, especially from private label sellers, often lack the sales history Amazon’s algorithm uses to determine Buy Box eligibility. Even with Fulfilled by Amazon (FBA) services, some sellers have reported waiting weeks without securing the Featured Offer.

That’s why, when launching a product, taking advantage of Amazon’s PPC Advertising can be the solution to having a good impulse on sales, at least at the beginning. 

After some time, if your business is doing well and you’re also ranking high organically, its very likely you’ll win the Buy Box

Pricing Issues

Amazon’s algorithm compares your product prices with those of the competition. If your price is higher, the Buy Box may be suppressed. This is particularly challenging during periods of increased costs, such as tariff increases, where sellers need to raise prices but risk losing the Buy Box.

Many sellers are asking Amazon to change their “Featured Offer” policies to face the tariff war. High tariffs placed on countries like China greatly impact the costs of sellers and, ultimately, lead to a rise in their prices. With that, the chance of losing the Buy Box increases.

Account Health and Customer Feedback

Even with a healthy account status, issues like negative customer feedback or high return rates can affect Buy Box eligibility. Amazon’s algorithm is centered around the customer experience, and if its customer satisfaction metrics decline, it can lead to the loss of the Featured Offer.

That`s why it`s important to learn the difference between product reviews and seller impact. They both impact on a seller’s reputation but have different purposes. 

Additionally, please note that inaccurate product information, missing details, or policy violations may result in the removal of the Buy Box. Ensuring listings are complete and comply with Amazon’s guidelines is essential.

Best Practices to Regain the Buy Box

Regardless of the most common reasons behind Buy Box suppression, many sellers have reported that their Featured Offer simply disappears without any explanation. 

When this happens, maintaining your business afloat becomes a race against time, as your listing starts to sink in the search results rankings along with your sales. If this happens to you, it is time to act fast. Here is a list of actions you need to take fast:

1. Optimize your listing

Ensure your product listings are complete with accurate titles, bullet points, descriptions, and high-quality images. Remember to use backend keywords too, and to also check that you’re not using any restricted keywords.

2. Improve your Pricing

Amazon’s Automate Pricing tool allows you to set pricing rules and automatically adjust prices. However, it’s not enough. You need to analyze how your competitors are pricing similar products to determine if your pricing is attractive and competitive. If not, adjust immediately as much as your profit margins allow you.

You can see more on a case of ours where we successfully raised the price while maintaining the Buy Box.

3. Stock levels

Inventory levels have to be sufficient to meet your demand. If Amazon notified you earlier that your stock levels were low, then that is probably the main reason that explains why you got your Buy Box suppressed. You can learn more on inventory management in the BellaVix Blog.

You have to time your stock-ups just right to avoid overstocking or stockouts. Calculate how much time your supplies need to travel from the factory to the warehouses and be ready for delivery.

4. Address customer feedback

Address any negative feedback and aim to maintain high performance metrics, including order defect rate, cancellation rate, and late shipment rate.

5. Engage with Amazon Support

Open a case with Amazon Seller Support. Provide detailed information about your case and ask for specific reasons behind the loss of the Buy Box.

Some sellers advise pushing and requesting a manual investigation of your listing from Amazon Support. Sometimes, these cases may be redirected to a specific team within the company and revised accordingly. If your listing is eligible for the Buy Box, you will get it again shortly.

Final Thoughts

Losing the Buy Box can be a critical hit to your business. Always focus on optimizing your listings, pricing competitively, and engaging with Amazon support when necessary. By doing so, you can enhance your chances of securing the Featured Offer and boosting your sales on Amazon.

If you want to improve your visibility on the platform, don’t hesitate to contact the BellaVix Team for support!

Frequently Asked Questions About Losing the Amazon Buy Box

Why did my Amazon listing lose the Buy Box even though I use FBA?

Even if you’re enrolled in FBA, Amazon evaluates several factors before awarding the Buy Box. These include pricing competitiveness, account health, customer feedback, and inventory levels. If your price is too high or your listing is too new without sales history, FBA alone won’t guarantee the Featured Offer.

How long does it take to get the Buy Box back?

There’s no set timeline—it depends on how quickly you resolve the issues affecting your listing. In some cases, sellers regain the Buy Box within 24–48 hours after improving price or inventory. Other times, it may take a few weeks if your account metrics need time to recover.

Can a private label product win the Buy Box?

Yes. Private label products can absolutely win the Buy Box, but it’s more difficult early on. Since there’s no competing seller, Amazon looks at pricing, sales velocity, and listing quality to determine if your offer is worthy of the Featured Offer.

Does Amazon remove the Buy Box for no reason?

It might feel like there’s no reason, but Amazon’s A9 algorithm is constantly recalculating what’s “best for the customer.” If your listing sees even a minor slip in price competitiveness, feedback, or availability, you could lose it—sometimes without a clear notification. Opening a case with Seller Support can help clarify why.

What is the fastest way to get the Buy Box back?

Start by adjusting your price to be more competitive. Then check your inventory levels, make sure your listing is complete, and ensure your account health is in good standing. If nothing works, open a case with Amazon and ask for a manual investigation. Some sellers have seen the Buy Box return within 24–72 hours after doing this.

Can bad reviews cause a Buy Box suppression?

Yes. If your product starts receiving poor reviews or your account sees a rise in return rates or order defects, Amazon may suppress the Buy Box. They prioritize listings with strong customer satisfaction scores.

What does “No Featured Offer Available” mean?

This message appears when Amazon has suppressed the Buy Box. It can happen due to high pricing, low stock, poor account health, or missing/inaccurate product details. In rare cases, Amazon’s algorithm may temporarily glitch and remove the Buy Box by mistake.

Does Automate Pricing help win the Buy Box?

It can, but only if used strategically. Amazon’s Automate Pricing tool helps you stay competitive, but it won’t guarantee the Buy Box. You still need to consider your profit margins, inventory, and listing health.

Can raising prices cause me to lose the Buy Box?

Yes. Amazon compares your price against other sellers and external marketplaces. If your price is significantly higher—especially without justification like higher shipping speed—you may lose the Featured Offer.

How do I talk to Seller Support about losing the Buy Box?

When opening a case, be specific. Provide your ASIN, explain what you’ve tried, and request a manual review. Ask if there are account health issues or pricing flags affecting your Buy Box eligibility. Be polite but persistent—some sellers report better results by escalating to performance or catalog teams.

Struggling to Win (or Keep) the Buy Box?

Losing the Buy Box can feel like getting kicked off the sales floor—your traffic slows, your conversions dip, and your momentum disappears. But here’s the truth most sellers don’t hear: getting it back isn’t just about price or Prime. It’s about knowing how Amazon’s algorithm really works—and playing the long game.

At BellaVix, we help sellers not only win back the Buy Box but build a system that keeps it—through smart pricing strategies, inventory timing, and account health management that gets Amazon on your side, not working against you.

If you’re tired of flying blind every time your Featured Offer disappears, let’s build a plan that gives you clarity, confidence, and control over your listings.

Fill out the form below to connect with one of our Amazon experts. We’ll take a look at your account, share actionable next steps, and help you reclaim your visibility and sales—no guesswork required.

Take back the Buy Box—and take charge of your growth.