In today’s competitive market, the key to successful Amazon listings lies in capturing the attention of potential buyers. It’s crucial to create listings that are visually appealing and captivating. The better A+ we create, the more chances we have for conversion.
What is A+:
A+ is one of the best product features of Amazon Brand Registry that offers brand owners the opportunity to enhance their product descriptions by replacing plain text with visually compelling elements such as high-quality images, videos, and comparison tables.
A+ content allows sellers to present the unique selling point, features, benefits, and brand story of a product in a captivating manner.
Few primary features of A+:
- Custom paragraph headers and images
- Unique image and text layouts
- Bulleted features lists
- Product comparison charts
What is A+ Premium:
A+ Premium or A++ represents an enhanced version of A+ that boasts a sleek and visually appealing design. With A+ Premium, we have the capability to incorporate innovative modules that enhance the user experience. These modules include videos, 360-view images, and a Q&A section designed to captivate and engage users. Furthermore, utilizing the entire screen width creates a more polished and high-end appearance.
Few primary features of A+ Premium:
- Full-width imagery
- More space
- Interactive comparison charts
- Carousel modules
- Interactive hover hotspot modules
- Multiple video modules
- Carousel modules
- Q&A module
While A+ Content and Premium A+ Content serve similar purposes, there are notable distinctions between the two.
| A+ | A+ Premium |
| Available to all vendors | Invite only |
| 17 standard modules | 17 basic modules plus 17 premium modules |
| Basic images | High definition images and video |
| 970 pixels wide | 1464 pixels wide |
| 5 modules per page | 7 modules per page |
| No Navigation Carousel | Navigation Carousel |
Eligibility Requirements
Initially, when A+ Premium was launched, it was an invite-only program with a fee associated with it however, now A+ Premium is available for all Brand Registered sellers who meet the following criteria:
- Each of the ASINs in your catalog must contain a published A+ Brand Story.
- Sellers must have at least 15 A+ Content project submissions in “Approved” status within the past 12 months.
To sum up, Amazon A+ and Premium A+ Content are valuable tools that can effectively elevate your product listings on Amazon. Utilizing this feature allows you to offer comprehensive product details, establish a distinct brand identity, and enhance customer interaction and sales.
If you have additional questions or want us to help you on your Amazon journey, don’t hesitate to contact the BellaVix Team.
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