Our Team
Get To Know Your Marketplace Consulting Experts at BellaVix
Here at BellaVix, we have over 20 years of combined ecommerce marketing experience. We’re passionate about helping businesses grow on multiple marketplaces, including Amazon and Walmart.
By developing a clear workflow, we believe we can help you aggressively increase sales while reducing your advertising cost per click. Each member on our team is dedicated to their role as an Amazon expert and provides world-class customer service and results.
Meet our team
Will Haire
CEO
Will Haire is all about helping brands scale and stand out. With a big-picture mindset and sharp execution skills, he empowers teams and clients to think strategically and act boldly. Will’s approach is rooted in both passion and precision. At home, he’s a dedicated father of two who plans most family activities. Depending on the time of day, you’ll find him enjoying either a strong coffee or a well-earned whisky.
Ivonne Haire
CoFounder
Ivonne Haire blends strategic vision with operational know-how, drawing from her academic background in business and digital marketing. She’s analytical, hands-on, and deeply committed to creating growth paths that deliver real value. As a leader, Ivonne is approachable and solution-focused—someone who leads with both heart and structure. Away from the screen, she loves spending time with her two young children and experimenting in the kitchen with new culinary creations.
Jennifer Hozer
Strategist Coordinator
Jennifer is a a seasoned professional in eCommerce and marketing, based in Chicago. With a successful track record of running a thriving FBA business, she's managed over $100M in sales for various brands. A background in Television Production and Marketing adds a unique flair to her deep knowledge of vendor negotiations, NetPPM, marketing, branding, and client relations. She excels in telling captivating product stories on Amazon and is passionate about mentoring.
Cristian Râmniceanu
Campaign Manager
Cristian Ramniceanu combines strategic thinking with technical expertise to deliver high-impact digital advertising campaigns. Passionate about optimization and performance, he thrives in fast-moving environments where he can bring data to life. Known for his calm and focused approach, Cristian is also someone who values balance. Outside of work, he recharges through sailing, swimming, and outdoor activities—and never says no to a good game night or a walk with friends.
Andrés Londoño
Advertising Specialist
Andrés Londoño is an Advertising Specialist with over four years of experience in digital marketing. With sharp observational skills and a data-driven mindset, he is known for approaching challenges with a proactive and curious attitude. Always focused on improvement, Andrés lives by the motto, "let’s learn along the way." Outside of work, he's a sports enthusiast who enjoys time at the gym and connecting with nature. Music plays a big role in his life—he’s passionate about electronic festivals and shares his home with three beloved cats.
Marina Malenko Damjanova
Marketing & Advertising Specialist
Marina Malenko plays a dual role across the BellaVix team—spearheading marketing and branding efforts while also diving deep into advertising strategy. She leads internal and external communications with clarity and vision, helping define the agency’s brand voice, content, and outreach. As a member of the Advertising team, she blends analytical thinking with creative execution, always looking for smarter ways to grow and scale campaigns. With more than nine years in marketing and advertising, Marina thrives on building strong processes and bringing ideas to life. When offline, she loves swimming, hiking, and exploring the outdoors with her son, Andreja
Ignacio Navarro Viana
Marketplace Specialist
Ignacio Navarro Viana thrives at the intersection of analytics and creativity. With a passion for eCommerce and emerging digital trends, he leverages tools and data to unlock growth opportunities and push boundaries. Colleagues describe him as dedicated, upbeat, and always eager to experiment with new solutions. Off the clock, Ignacio enjoys soccer, gym sessions, and catching up with friends. His time living in Portugal and Italy sparked a deep appreciation for different cultures, foods, and languages.
Rao Shoaib
Marketplace Specialist
Rao Shoaib is known for his dedication, focus, and hands-on approach to continuous improvement. A quick learner and team player, Rao enjoys discovering new tools and strategies to enhance performance. When not working, he’s a passionate state-level cricket player who rarely misses a match from the Pakistan Cricket Team. Weekends are for cricket, family, and a healthy dose of competition.
Syed Muqaddam Shah
Marketplace Specialist
Syed Muqaddam brings over six years of eCommerce experience, marked by consistency, insight, and a practical approach to problem-solving. Friendly and dependable, he’s always ready to support team efforts and push performance forward. Syed is also a big cricket fan and a devoted foodie—his favorite moments include traveling, trying new dishes, and spending time with loved ones.
Cecilia Diaz
Specialist Coordinator
Cecilia Díaz is a dynamic professional with a diverse background, transitioning from her role as an English Professor to the fast-paced world of eCommerce. She brings strong communication and organizational skills to her coordination role, supporting Marketplace Specialists, Strategists, and Leadership across a variety of tasks. Driven by a passion for lifelong learning, Ceci also teaches English online, helping others build confidence through language. Her adventurous spirit has taken her to Australia and South Korea, enriching her appreciation for diverse cultures. She values quality time with family and friends and brings warmth and energy to every interaction.
Paula Salcedo Mejía
Advertising Floater
Paula Salcedo Mejía thrives in flexible, fast-paced environments. She supports various advertising initiatives with enthusiasm and adaptability, always ready to jump in where she’s needed. A passionate language learner and avid traveler, Paula lights up when talking about cultures, destinations, or Disney. She's also committed to living a healthy lifestyle and finding joy in every new adventure.
Martina Domesi
Graphic Designer
Martina Domesi specializes in turning creative strategy into striking visuals. With a keen eye for design and a love for storytelling, she crafts brand experiences that resonate across digital marketplaces. She’s thoughtful, curious, and driven by a passion for making ideas beautiful. When she’s not designing, Martina is likely watching movies, reading a great book, listening to music, or exploring the world through food.
Martin Ortiz
Content writer
Martin Ortiz transforms complex marketplace topics into clear, engaging content. With a background in journalism and a deep passion for storytelling, he writes educational articles that support sellers and brand owners navigating Amazon and Walmart. Martin thrives on making things simple and accessible—whether he’s breaking down a new policy or spotlighting a client success. Away from the keyboard, he enjoys cooking and quiet camping trips, often with a good book in hand.
CANDELA LAURORA
Administrative & Financial Specialist
Candela Laurora keeps the team running with precision and calm. She manages internal organization, financial reporting, and bookkeeping with a detail-oriented and thoughtful approach. Known for her quiet confidence and steady presence, she’s someone who thrives on structure while finding joy in the simple pleasures of life. A passionate cook, Candela loves trying recipes from around the globe, listening to music, and traveling to experience the beauty of different cultures.
Julieta Ortiz
HR & Project Manager
Juli is a multifaceted professional working at the recruitment, HR, and Amazon project management areas. With a strong track record in hiring, onboarding remote teams, and coordinating internal operations, she brings structure and clarity to fast-paced environments. She also plays a key role in creative strategy—leading Amazon storefront and A+ content projects, organizing feedback loops, and aligning visual branding with performance goals. As a ClickUp power user, Juli is known for keeping things moving smoothly and efficiently. Outside of work, you’ll find her at Pilates, hanging out with friends, learning Korean, or lost in a good book.
Gabriela Torres
Customer Service Manager
Gabriela Torres is the thoughtful and dependable presence behind our customer experience. With a background in English-Spanish translation and a natural gift for connection, she helps clients feel heard, understood, and supported. Organized and inquisitive, Gabriela is always ready to find creative, thoughtful solutions to complex challenges. When she’s off the clock, she finds joy in tennis, theater outings, and Sunday meals with her close-knit family. She also loves walking, music, and quiet moments with art.