Bellavix Blog
Amazon & Walmart News, Updates, & Strategies
FEATURED: Amazon Prime Day 2026
Advertising & Brand Strategy Guides for Sellers
- Tips & Guides for Sellers
- Strategic Advice for Brands
Prime Day Lessons, AI Shopping Battles & Amazon’s Latest Moves
By Gabriela Torres July 14, 2026
Amazon Business Introduces Pallet Delivery for Larger Commercial Orders Amazon has added Pallet Delivery as a shipping option for Fulfilled by Merchant (FBM) orders placed through Amazon Business. The feature is designed to better serve…
Why Trying To Sell To Everyone Destroys Your Amazon Positioning
By Will Haire July 10, 2026
I’ve seen brands doing millions in revenue stall out for one simple reason: they haven’t mastered Amazon Positioning. They don’t actually know what they do best. So they compensate. More keywords, more audiences and more…
The Real Story After Prime Day: Security, AI Advertising, Trade, and Marketplace Expansion
By Gabriela Torres July 7, 2026
Prime Day Set Another Sales Record, but Profitability Became the Real Story Prime Day 2026 officially generated $26.4 billion in U.S. ecommerce sales, increasing 9.3% year over year. While the event exceeded expectations, consumer…
Amazon Catalog Optimization: Everything You Think You “Have to Do” on Amazon Is Probably Optional
By Will Haire July 3, 2026
Most brands don’t need more traffic. What many brands really need is Amazon Catalog Optimization to make the most of their existing audience and products. They basically need fewer distractions. You think Amazon is rigid?…
Prime Day Winners, Walmart’s Next Move & Amazon’s Global Expansion
By Gabriela Torres June 30, 2026
Prime Day Beat Sales Expectations, but the Average Order Got Smaller Prime Day 2026 delivered another record-breaking event, with U.S. online sales reaching $24.1 billion, up 9.3% year over year, outperforming Adobe’s forecast. Day one…
Amazon FBA Inventory Reimbursement: How to Recover Money for Lost or Damaged Inventory
By Ivonne Haire June 30, 2026
Every year, Amazon FBA sellers lose thousands of dollars to inventory that gets lost, damaged, or misplaced inside Amazon’s fulfillment network. This will happen to you sooner or later. The question is: Will you let…
How to Face Competitors: The Amazon Strategy Most Brands Get Completely Wrong
By Will Haire June 26, 2026
You think your biggest problem is competition. Still, deep down you know that your Amazon Strategy may actually be the key to outpacing your rivals. But still you think the problem is that there are…
Amazon Listing Variations: How to Add Variations and Protect Shared Reviews
By Hamza Shah June 25, 2026
Learning how to add variations to Amazon listings is one of the easiest things to mess up if you don’t do it right. With Amazon’s massive 2026 update to how reviews are shared across listings,…
Last Minute Prime Day 2026 Checklist for Sellers
By Martin Ortiz June 19, 2026
Prime Day 2026 will cost unprepared sellers a lot of money. Traffic jumps across every category, CPCs climb to several times their normal level, and the automated bids that work fine on a regular day…
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