Background
The client is selling sports water bottles on Amazon through the Seller Central Platform. They launched in March 2019. In January 2021 they partnered with BellaVix, a full-service Amazon account management agency, to help their growth on Amazon.
Challenge
While the demand for most of the products was increasing month over month, the client was struggling to drive the same traffic and have a desirable conversion rate in a specific parent.
Strategy
We developed a comprehensive strategy to improve product pages with the goals of improving the searchability and discoverability of the products, driving a higher conversion rate, increasing rankings, and building brand awareness and customer loyalty. Optimizations included optimizing the product copy with target keywords including product titles, descriptions, and key points.
Results
Sessions and Page Views
- A month after optimization we saw a 359% increase in sessions on a parent level.
- On an ASIN level, the growth was even more visible. We had products that had 0 sessions and after optimization reached over 1000 sessions.
- Page Views also increased by 347% on a parent level. The positive increase is also visible on an ASIN level, where we managed to grow Page Views from zero to over 1000.
| December 2021 | January 2022 | Growth | |
| Product 1 | 375 | 1983 | 428.80% |
| Product 2 | 291 | 1623 | 457.73% |
| Product 3 | 370 | 1715 | 363.51% |
| Product 4 | 200 | 1238 | 519.00% |
| Product 5 | 273 | 2340 | 757.14% |
| Product 6 | 221 | 1210 | 447.51% |
| Product 7 | 582 | 1891 | 224.91% |
| Product 8 | 285 | 1314 | 361.05% |
| Product 9 | 271 | 1997 | 636.90% |
| Product 10 | 0 | 1237 | 100.00% |
| Product 11 | 0 | 1201 | 100.00% |
| Product 12 | 0 | 1037 | 100.00% |
Sales and Units Sold
- Optimization once again has proven to be a critical factor in increasing organic traffic, product discovery, and creating demand.
- After optimization, sales increased by 256% on a parent level, and we saw a 248% increase in units sold on a parent level.
Summary:
- Sales increased by 256%
- Customer orders increased by 249%
- Sessions increased by 359%
- Page Views increased by 348%
| Ordered Revenue | Growth | Units ordered | Growth | Sessions | Growth | Page views | Growth | |
| January 2022 | $84,554 | 256% | 4,459 | 249% | 38,809 | 359% | 47,783 | 348% |
| December 2021 | $23,746 | 1,279 | 8,449 | 10,669 |
If you have additional questions or want us to help you on your Amazon journey, don’t hesitate to contact the BellaVix Team.
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