Prior to BellaVix this brand had been working with another agency. They were unsatisfied with the organization and setup of the catalog. The brand joined BellaVix with challenges around slow sales, loose variants in the product catalog and poor advertising structure.
Improper Categorization & Backend Setup Leading to Poor Indexation on Key Search Terms
With our initial audit we noticed several fields that needed to be improved around listing attribution and categorization. The advertising account was not structured and did not leverage portfolios or other features to help manage the account efficiently.
Research. Optimize. Test. Repeat.
We successfully conducted competitor research which helped us to see the position of the brand. First, we set and implemented a new pricing strategy. We improved the front and backend experience on Amazon by properly setting up listing attributes as well as optimizing the copy. We also aligned the correct parent/child relationships to the catalog to ensure all products in a grouping are matched.
Regarding advertising, the team identified the campaigns and targeting types that work well for the brand. They identified the good performing terms/audiences on which we created a focused advertising strategy. In the strategy they included brand protection campaigns which allowed us to; protect our branded terms as well as our product catalog and cross-sell and upsell; added keyword targeting campaigns which helped us gain more visibility for the key search terms and increase traffic coming into our listings, and created Sponsored Brand campaigns to drive traffic to the brand storefront.
Increase in sales
Sales increased in Q3 by 139.64% compared to Q1 2022 and 94.41% compared to Q2 2022, (Q3 2022 vs Q1 2022 / Q2 2022.) A total of 1017 units were sold in Q3, 2022, which resulted in $18,719.10 in sales. 139.64% increase in sales compared to Q1, 2022, and 94.41% increase in units sold compared to Q2, 2022.
Sessions and pageviews increased by 105.21% compared to Q1 2022 and 81.07% compared to Q2 2022, (Q3 2022 vs Q1 2022 / Q2 2022.)
| Quarters | Page Views | Sessions |
| Q1 2022 | 11,822 | 8,901 |
| Q2 2022 | 13,398 | 10,523 |
| Q3 2022 | 24,260 | 19,136 |
| Q3 2021 | 858 | 662 |
If you have additional questions or want us to help you on your Amazon journey, don’t hesitate to contact the BellaVix Team.
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