There are an estimated 1.11 million active sellers in the United States Amazon marketplace, and about 2 million sellers worldwide. On the other side, about 95 million Prime members in the US and 197 million users worldwide buy from Amazon every month. With those numbers in mind, Amazon is a great place to sell and buy products, but the search engine ranking system can be tricky to negotiate.
Amazon’s ranking algorithm is one of the most critical factors in determining where your product will appear on the site. The system uses complex algorithms to determine how relevant a product is to its customers and then ranks them accordingly.
Amazon Ranking
Amazon wants you to be successful, so they have built this algorithm to help you achieve that goal. If your product has low search engine rankings (SEO), it won’t show up for people searching for similar items in their local area or nearby cities, states, or countries. If your products rank high within specific categories or subcategories, you’ll see them appear above similar products from other sellers in those areas. Finally, if your products are ranked well enough within multiple categories simultaneously, then buyers will find them easily when browsing through different sections like the “Best Seller” section on Amazon’s homepage itself.
It is time to take your business to the next level. After all, you’ve put in a lot of time and effort to build your brand. The last thing you want is for someone else to be able to take advantage of your hard work. That’s why you must learn how to adjust your Amazon bids so you can raise your ranking and ensure no one else can undercut you.
This article will discuss strategies you can use as a seller to increase your Amazon rankings. By implementing these strategies, you can increase your overall sales and your listings’ value by increasing trust from customers looking at them in search results or on product detail pages.
Promoting your listings with PPC Sponsored Ads
Launching advertising campaigns will expose your products to more customers, and after some sales, they prove their relevance to users and start receiving higher rankings organically. It is essential to remain competitive and spend budgets strategically to increase the visibility of your listings.
Starting the campaigns is more accessible, and optimizing your bids to get organic traction in time is more complicated.
Some sellers feel that total control over the terms in both paid and organic placements is beneficial. Some contend that if you are already ranked well organically, it is preferable to ignore top-of-search sponsored placement for that phrase. How aggressive you want or can afford to be is up to you. Investing enough to appear in two spots on the first page can be worthwhile for increased visibility. The PPC budget for that keyword may be decreased if your strategy calls for just organic first-page rankings.
The number of searches is another aspect that influences a seller’s choice. The demand for a product and the visibility of a keyword is determined by the volume of searches for that keyword. This affects a keyword’s bid price as well. We wrote about how you can find the best converting, most searched queries for your brand using the Search Query Performance Tool.
Low search volume indicates that it will be less competitive, so a lesser bid should be adequate. Conversely, if a term receives a lot of searches, a seller may raise their bid to outbid rivals, boost sales due to the keyword’s relevance, or raise consumer awareness of their offerings.
To learn more about the Amazon bidding strategies, visit BellaVix’s previous blog post, “A Detailed Guide to Amazon Bidding Strategies.”
In this example, our client had impressive results with an exact keyword for this highly competing product niche. It was natural to increase traffic and add phrase match and broad match keywords in the advertising account to increase sales for this high-converting product. They still have room to increase their organic rank, but they are doing great in this competitive field.
Final Thoughts
One tool giving access to search volume, organic rank, and sponsored rank all in one view is Helium10’s Adtomic tool. This way, you can use the data to optimize your bids for the best performances. At BellaVix, we are actively using this tool when optimizing listings and campaigns.
Regardless of your niche or product type, ensuring your Amazon rank is as high as possible is important. This will allow you to get more sales, attract more customers, and have a higher profit margin in your business. Using our tips, you can boost your Amazon rank and increase sales.
If you are unsure how to perform keyword optimization, Bellavix can help build and grow your brand on Amazon.
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