If you want to increase your Amazon traffic using different methods than Amazon advertising, you’ve reached the right place.
We will walk you through some ingenious ideas that we didn’t see occur too much and will help you increase traffic to your product listing pages. Furthermore, it will help increase your Amazon followers count and the re-engagement that you can perform with your Brand followers, past customers, repeat customers, etc.
According to a 2022 survey of Amazon users, about 66% begin product research directly on Amazon. That leaves an integral part of 34% not exposed to your Amazon advertising and traffic efforts. Another study shows that over 31% of US users start their product search while using/browsing the Facebook platform. Other social platforms (Youtube, Instagram, and TikTok) count for another 29% of users who start their product search.
Facebook’s advertising platform offers you a great variety of user data to choose from to run a campaign. With Facebook Business Manager, you have a variety of details to choose from when creating your campaigns. You must start with a marketing objective that completes your business goals. Facebook Business Manager offers you the option to target a large audience which you can then narrow down with specific interests and demographics(age, location, income). Furthermore, you can test various ad types and copies until you get the most out of your budget.
Facebook Ad Strategies
- Drive users to the Product Listing Page
One of the best strategies for using Facebook Ads for your Amazon product pages is to create an ad that will send outside traffic directly to the product listing. This is quite the most straightforward strategy for using Facebook Ads for your Amazon listings. Of course, you can create more than one campaign, which will filter the users through a specific set of conversion goals in your funnel until taking them to the listing page. - Drive users to a new Landing Page
Another option is to take shoppers to a new landing page and collect their information, like email addresses, in exchange for a coupon code. This leverages you to attract users in your funnel, engage them with your best offer, and contact shoppers in the future with new promotions or other marketing campaigns. - Drive users to the Amazon Brand Store
Reach your customers on Facebook and give them enough incentives to follow your store on Amazon. The ad will call out the users to follow the Brand directly on Amazon and get the newest offers, see the latest releases, and so on.
This new ad will increase your Amazon followers count. Instead of just relying on Amazon Posts to get more traffic and followers, you will increase the follower count much faster than your competition, and you will have a considerable advantage over your niche. You will be able to reach the minimum user count much quicker and benefit from the Customer Engagement Tool which Amazon provides.
The Customer Engagement tool gives you access to E-mail campaigns targeting your store followers and, as of most recently, access to repeat, recent, and high-spend Amazon customers. This is a powerful tool you must use in your growth strategy.
If you feel this article gave you insights or inspiration about what to try out next to increase your Amazon presence, you can share this on your social platforms. Furthermore, if you want more information like this or if you have any other topics in mind, just leave us a comment or an email.
If you have additional questions or want us to help you on your Amazon journey, don’t hesitate to contact the BellaVix Team.
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