Living in the 21st century really is a blessing (maybe in disguise) because we get to see and experience rapid technological advancement almost daily. The eCommerce industry is one of those industries that evolves very quickly and drastically.
For any brand or seller wanting to stay afloat, embracing innovation and captivating customers must be embraced. One such example of innovation is utilizing Buy with Prime, which extends the perks Amazon Prime members receive beyond its own platform. This helps businesses attract, engage, and convert shoppers on their own websites.
What Is Buy with Prime?
By utilizing Buy with Prime, sellers can offer Prime shopping benefits on their eCommerce websites. Fast and free shipping, easy returns, and, most importantly, a trusted checkout experience are Amazon Prime perks that sellers can benefit from. Of course, Amazon Prime perks extend to a lot more than just these mentioned; however, these are a few of the ones Amazon Prime members cherish the most.
According to research, a staggering 72% of customers trust Amazon more than any other platform. This means businesses can now leverage the convenience and credibility associated with Amazon Prime to attract and convert shoppers on their own sites.
Who Is It For?
Buy with Prime is suitable for many different seller types, from small businesses to large enterprises looking to improve their eCommerce conversion rates and operations. You could be a startup wanting to establish credibility and trust, a midsize business wanting to scale efficiently, or an established household name seeking to expand its audiences and potential customers. Regardless of your current market position, Buy with Prime offers a solution tailored to your needs.
By implementing this program, Amazon allowed businesses to attract Amazon Prime customers and convert those customers for their own success and benefit. Considering that there are around 167 million Amazon Prime customers in the US alone and around 200 million worldwide, this is a massive audience that Amazon is willing to share with other businesses.
Source: Statista
Eligibility And Compliance
While this program is suitable for many different types of business, there are still some criteria you need to ensure you’re meeting to utilize it:
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- You must be a US-based entity:
- Unfortunately, Amazon’s Buy with Prime program is currently only available for US sellers, but we’re very hopeful it will expand worldwide soon
- You must have an eCommerce website
- Either a Professional Seller Central Account (FBA) OR a Multi-Channel Fulfillment Account
- You must be a US-based entity:
- You do not need to sell on Amazon.com to offer Buy with Prime on your website, but in that case, you need to have a Multi-Channel Fulfillment Account
- Amazon Pay Account
- Products that are not restricted by law or Amazon’s policies
- Products must match the description, pictures, and all other information on the product detail page of Your Store
Here, you can read more about the Program Policy and Requirements.
Advantages And Benefits
While customers nowadays have so many choices when shopping online, Amazon is the only marketplace with that level of trust and convenience. Buy with Prime is established on the belief that every seller can be empowered to reach their customers through every channel, and it is designed for sellers who want to grow and scale their eCommerce business and brand beyond Amazon. That’s why Buy with Prime should be seen as an extension of your marketing activities. Naturally, each seller’s ultimate goal is increasing sales, increasing conversion rates, and building lasting relationships. Buy with Prime helps you achieve precisely that.
But that’s not all. Here are even more advantages this program can bring you.
Increased Customer Trust And Seamless Checkout Experience
With Buy with Prime, businesses can offer a seamless and trusted checkout process, encouraging customers to complete their purchases quickly. Amazon’s reputation as a trustworthy retailer is unmatched. This is due to Amazon’s unparalleled commitment to reliability and customer service. By integrating Buy with Prime, businesses can inherit this same trust and assure shoppers that their transactions are perfectly secure and that their purchases will arrive quickly.
Fast And Free Shipping
Prime members absolutely love their free shipping benefit and the convenience of 1-2 day delivery. In fact, 70% of consumers said they wished that retailers and brands offered similar services to Amazon Prime. This program also allows you to offer these benefits to your eCommerce store customers. Merchants experienced a 25% increase in shopper conversion by offering trust of Prime, fast, free delivery, transparent delivery times, easy returns, and a checkout experience that millions of shoppers trust.
Social Proof And Social Ads
Gathering product reviews is always a challenging endeavor. But we all know the importance that reviews play as a vital role in consumers’ purchasing behavior. Reviews serve as social proof, and they influence purchasing decisions. One of the brilliant features of Buy with Prime is that it seamlessly integrates Amazon product reviews onto sellers’ websites. These reviews help boost sellers’ credibility, showcase products’ values, and enhance trust and transparency. This feature also alleviates the burden for sellers of soliciting the reviews independently.
You can watch a seller’s experience integrating Amazon reviews, which helped them immediately increase their conversion rates on their DTC site by 74%.
Speaking of social media, Buy with Prime also offers seamless integration with your social media platforms. Social Media is a tremendous part of today’s shoppers’ engagement, and Amazon is not leaving them out!
Social Ads for Buy with Prime is an app that is simple to install directly from the console where sellers manage their business. Social Ads for Buy with Prime removes the burden of creating ad campaigns for each Buy with Prime product listing with the Buy with Prime badge. Instead, the app syncs your Meta catalog with the products in your catalog that offer Buy with Prime, automatically applying the Buy with Prime badge. Whether prospecting new customers or remarketing to existing customers, the solution helps you build relevant ads for each shopper.
Bridging The Omnichannel Divide And Operational Efficiencies
Buy with Prime opens the door to a broader audience while keeping the benefits of having your own customers and sales channels. This approach diversifies the revenue streams and alleviates the risk of relying on a single platform. It enables you to sync inventory, orders, pricing, and catalog information, and thus, it helps create an exceptional shopping experience that fosters brand loyalty and drives long-term growth.
In addition, by leveraging Amazon’s well-oiled and extensive fulfillment network, warehousing and logistics solutions, easy returns, and world-famous customer service, businesses can do what they do best: focus on their products, enhancement, expansion, and strategic approach to their business growth. By taking over the above mentioned burden, Buy with Prime helps companies scale efficiently and seamlessly in the ever-evolving market.
Personalization: The X Factor
Personalization is neither a luxury nor a choice anymore. It’s an absolute necessity in the fiercely competitive eCommerce industry. Luckily, Buy with Prime comes to the rescue once again. It gives brands the resources to deliver tailored shopping experiences that appeal to customers’ tastes and shopping habits. An example of those resources is the integration with Klaviyo – an app that empowers you to nurture relationships with Prime members. Companies can leverage it to craft personalized recommendations, streamline the purchase journey, and create long-lasting customer relationships by using data-driven insights.
Standing Out In The Market
Sellers today face yet another challenge (as if the ones above are not enough): to stand out from the crowd and offer something unique. Of course, this is easier said than done. However, Buy with Prime does offer this advantage. By utilizing the Amazon Prime badge, sellers can offer millions of Prime members a trusted experience they love. Drive shopper interest by featuring Buy with Prime in your marketing to promote that you offer fast, free shipping in your marketing—the top two reasons Prime members choose Buy with Prime.
Sellers gain instant credibility and legitimacy, which can be a powerful differentiator in a crowded market. The Buy with Prime badge symbolizes trust, reliability, and quality. The Amazon Prime connection can be a game-changer for companies wishing to gain a competitive edge, regardless of whether brands want to attract or retain new customers.
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Future-Proofing Your Business
Our time is characterized by quick and continuous technology breakthroughs and changing consumer trends. It’s paramount that businesses (at least start to) have a strategic investment in long-term success. Buy with Prime embodies this, and it’s much more than a short-term solution. By prioritizing customer satisfaction and embracing innovation and omnichannel presence, businesses can position themselves as leaders with a promising future of sustained growth and resilience. Buy with Prime offers opportunities for continued innovation and expansion. The question is: who will seize these?
<a href=”https://www.freepik.com/free-photo/man-hand-holding-virtual-world-with-internet-connection-metaverse-global-business-marketing-banking-financial-pass-thru-application-technology-concept_24458775.htm#fromView=search&page=1&position=11&uuid=1fa99c32-f136-49ec-a797-295d597d146a” >Image by DilokaStudio</a> on Freepik
Cost, Set Up And Is It Worth It?
Buy with Prime operates on a pay-as-you-go pricing model. Does it get any better than that?
This means businesses are charged only when a Buy with Prime order is placed and for inventory storage. Different factors come into play when determining the exact cost, such as order volume and inventory size.
However, the real value of Buy with Prime is in its ability to streamline operations, enhance customer experience, and help drive sales growth. Simply put, businesses benefit from reducing operating costs while increasing their sales potential! Investment in Buy with Prime is a worthwhile endeavor.
Setup is as easy as 1, 2, 3, and 4! And to make things even easier, the Buy with Prime team created a marketing toolkit to maintain your brand’s look and feel while following the Buy with Prime marketing guidelines.
Conclusion
In conclusion, Buy with Prime is more than just a new feature or program from Amazon. It’s a gateway to new possibilities and a catalyst for business transformation. It’s shaping the future of eCommerce. By utilizing this tool, businesses are demonstrating an awareness of and meeting their customers’ needs. This dynamic world of online ecosystems requires brands to adopt a customer-centric approach and innovation to achieve new heights of success.
Whether you are a startup or a seasoned seller, if you want to be in this industry in the long run, you must embark on a journey toward eCommerce excellence. Don’t hesitate to contact the experienced BellaVix team that can help you at any step of that journey!
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