Amazon’s Subscribe & Save program offers complimentary shipping, cost reduction, and the comfort of routine deliveries on some eligible items. This feature allows people to sign up for regular or repeated delivery of items they frequently buy or use. When people register for the “Subscribe & Save” program, they receive a discount of anywhere from 5 to 15% on the products.
The impact of the Subscribe and Save
Incorporating the Subscribe & Save option is an excellent way to increase your product’s visibility and build long-term customer relationships. It also massively impacts:
- Sales, influencing consistent sales.
- Amazon’s Subscribe & Save service allows sellers to create recurring revenue as buyers are willing to opt-in to automatic recurring purchases. Since its formation, this feature has accounted for 20% of the average seller’s yearly income. It has helped reduce the costs of gaining new customers, increased the company’s reach, and provided a reliable source of income. It is a dependable source of business.
- Customer Loyalty
- Since introducing the Subscribe & Save initiative, many well-known companies have seen an extraordinary uplift in their overall sales – ranging from 10 to 30%, with purchasers making repeat orders. This also leads to higher customer dedication. The most significant advantage is that businesses can retain their customers with a minimal investment.
- Customer engagement
- Individuals who choose the Subscribe & Save option are more likely to purchase additional items from the same company.
How to be eligible for Subscribe and Save
To be a part of the program, vendors must fulfill the following criteria:
- Have a seller rating of at least 4.7
- Maintain an active FBA (Fulfilled by Amazon) account for at least three months
- Generate good sales through their FBA account
It is important to note that only a few items in specific categories are eligible for the Subscribe & Save program.
Product Category | Percentage of discounts that customers receive for 5+ products. | Percentage of discounts that customers receive for 1 – 4 products. |
Grocery | 15% | 5% |
Beauty | 15% | 5% |
Automotive parts and tools | 10% | 5% |
Baby & Health care | 15% | 5% |
Industrial Supplies | 10% | 5% |
Electronics | 10% | 5% |
Home Improvement | 10% | 5% |
Garden & lawn | 10% | 5% |
Kitchen | 10% | 5% |
Office Supplies | 10% | 5% |
Musical instruments | 10% | 5% |
Pet supplies | 10% | 5% |
Outdoor | 10% | 5% |
Toys | 10% | 5% |
Sports | 10% | 5% |
Pet supplies | 10% | 5% |
Home tools | 10% | 5% |
How To Track Results?
As a Subscribe and Save Seller, you can use these reports to manage your inventory and pricing accurately. This will also ensure that you comply with the program’s rules and regulations. Regularly delivering subscribed products makes it important to keep the prices and stock levels stable. The report will show you the last four weeks of results, such as the products shipped, the percentage of missed items due to unavailability, the average sale price after discount, and the average discount per SKU. To access the Subscribe & Save Performance Results Report, go to Seller Central, then click on Reports > Fulfillment > Sales > Subscribe and Save Performance.
Transferring the Subscribe and Save program Regarding transferring subscriptions, we believe that it is possible when a new SKU is used. The other option for transferring is when the ownership is transferred entirely, and the current seller does not have plans to sell on Amazon ever again. To request a transfer of subscriptions, contact your Amazon account manager or email [email protected] with the following information:
- ASIN
- Existing SKU
- New SKU
Conclusion:
Subscribe and Save is an ideal program if your products are e necessity and can be used continuously. This program will boost your sales, improve your visibility and highly impact your brand awareness, helping you to create loyal customers. Are you curious how your brand fits into this program and need help setting it up? Reach out to our team of experts.
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