In this episode of Selling on Giants: The eCommerce Marketplace Show, Curt Humrichouser, early member of Seller Rocket, an expert that is a pathway into the Amazon editorial recommendations. Generating worth at the convergence of eCommerce, Media, and Tech. Seller Rocket leverages the influence of reviews and recommendations from major media publishers to drive external traffic to Amazon. Curt talks about the process of “Unleashing the Power of External Traffic on Amazon”.
In this latest episode, we dive into an open dialogue with Curt Humrichouser, and we embark on this journey as he shares invaluable insights into the innovative strategies in creating the best editorial recommendations that drive results. Don’t miss out on “Unleashing the Power of External Traffic on Amazon”.
Key takeaways: / Short Summary:
- Focus on External Traffic: Curt highlights Seller Rocket’s focus on driving external traffic to Amazon, particularly through partnerships with publishers and editorial recommendations.
- Transition from Amazon Editorial Recommendations: Amazon discontinued its editorial recommendations program on April 5th, prompting a shift in focus towards external traffic. Seller Rocket has diversified into working with publishers to continue promoting products.
- Prime Day Strategies: Seller Rocket made efforts to get ahead of Prime Day, encouraging sellers to share deal information for promotion across its publishing network. Early results indicate success, but Curt emphasizes the need to assess outcomes after the event.
- Editorial Recommendations and Working with Publishers: Curt discusses the shift from Amazon’s editorial recommendations on search pages to working with publishers directly. Seller Rocket helps brands get featured in articles on publisher websites, focusing on recommendation-type content, product comparisons, and buying guides.
- Engaging with Publishers: Curt shares insights into reaching out to publishers for features. While direct communication with authors is an option, he suggests a more straightforward approach of presenting the product’s key details and alignment with existing articles.
- Pricing and Membership Model: Working with publishers directly can be expensive. Seller Rocket positions itself as a middle ground, offering a membership model where brands pay to be placed in articles but avoid paying for every single placement.
- Google Ads as an Untapped Area: Curt sees Google Ads as an untapped area for external traffic. Seller Rocket is experimenting with Google ads, recognizing its potential, especially for higher-priced and unique products.
- Diversifying External Traffic: Curt emphasizes the importance of diversifying external traffic sources. While Amazon PPC remains crucial, having multiple streams of traffic contributes to better overall results.
- Potential of Google Ads: Curt suggests that Google Ads might become more attractive as Amazon advertising costs increase. He acknowledges the complexities of Google Ads and the importance of optimizing campaigns for higher-priced items.
- Building a Brand: Curt and Victor discuss the significance of building a brand in the context of external traffic. They highlight the advantages brands have in terms of customer loyalty and increased sales.
These takeaways cover the key points related to external traffic, publisher collaborations, Prime Day strategies, and the evolving landscape of eCommerce marketing.
Or listen to the previous episodes on the different platforms:
Links:
- LinkedIn – Personal: https://www.linkedin.com/in/curt-humrichouser-323b3b76/
- Branded – Company: https://sellerrocket.io/
“Selling on Giants: The eCommerce Marketplace Show” is sponsored by BellaVix. To learn more, head over to https://sellingongiants.com/
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