Amazon Seller’s Toolbox: Leveraging ChatGPT prompts for Enhanced Advertising and Selling Strategies

With some of the largest technology companies embracing artificial intelligence and what it has to offer. It makes sense that we leverage these innovations in technology to help improve our Amazon strategies. As an Amazon seller, AI can greatly enhance business operations and strategies. Specifically, ChatGPT can provide valuable insights, ideas, and actionable recommendations that can help you get an edge on your competition. We’ve built an extensive list of ChatGPT prompts for sellers that can help improve various aspects of your business, including product descriptions, advertising, marketing strategies, customer service, and brand positioning. Let’s dig deeper into best practices, the type of prompts you can use, how to use them, and the benefit of using them in your marketing and advertising efforts.  

Write Informative Amazon Descriptions

We can have ChatGPT create interesting descriptions for your products on Amazon. The benefit of an improved description will be improved customer experience and allow you to fill in the gaps in terms of benefits and features not available in your listing title and bullets. 

Prompt:

Please create a description for my Amazon listing highlighting {Feature X}, {Feature Y}, and {Feature Z} that informs shoppers about the benefits of {Product Name} and does not repeat any information included in my bullets {Link Product}.

Please analyze my top three competitors in your analysis to help create the best listing. {Competitor A}, {Competitor B}, {Competitor C}.

*Note: Competitors should be linked to specific product detail pages.

Example:

Please create a description for my Amazon listing highlighting Temperature Control, Durability, and Ease of Use that informs shoppers about the benefits of NextMug and does not repeat any information included in my bullets https://www.amazon.com/dp/B0B6JTKBQS Please analyze my top three competitors in your analysis to help create the best listing. https://www.amazon.com/dp/B07Z5HHD52 https://www.amazon.com/dp/B0B6PG42XF https://www.amazon.com/dp/B0B4NCGLBD

Optimize Backend Search Terms on Amazon Listings

We can have ChatGPT help you to optimize your backend search terms on Amazon. The benefit of optimizing your backend search terms is to improve your product indexability and overall improve your search ranking.  

Prompt:

Please optimize the backend search terms for {Product Name & Link}. Do not repeat keywords currently used in the bullets, title, and description on the listing. Be sure to follow Amazon’s best practices {Link to Amazon’s Policy}.  Do format so I can paste it directly into the backend of Amazon. Do not repeat words or include commas.  

Example:

Please optimize the backend search terms for NextMug, https://www.amazon.com/dp/B0B6JTX6NB  Do not repeat keywords currently used in the bullets, title, and description on the listing. Be sure to follow Amazon’s best practices https://sellercentral.amazon.com/help/hub/reference/G23501 . Do format so I can paste it directly into the backend of Amazon. Do not repeat words or include commas.

Brainstorm Keyword Ideas for Amazon Search

We can have ChatGPT help to create a basic list of keywords that we can use in our keyword research. Do keep in mind that ChatGPT does not have access to real-time data nor the ability to browse the internet. This list should be used as part of your keyword research and cross-analyzed using tools like Helium 10, Jungle Scout, or other keyword research tools.  

Prompt:

Please generate a set of relevant keywords for {Product Name & Link} to optimize my Amazon SEO and improve discoverability.  

Example:

Please generate a set of relevant keywords for NextMug, https://www.amazon.com/dp/B0B6Q9QBRV to optimize my Amazon SEO and improve discoverability.

Create Ad Copy for Amazon Sponsored Brand or Display Ads

ChatGPT can create different variations of ad copy that can help when looking for ideas on different captions to try when advertising. You can incorporate elements from search like natural language by ensuring through the prompts that the results contain certain keywords or get some generic responses to get some ideas.  

Prompt:

Create 5 advertising copies for {Product Name & Link} in 50 characters. The goal is to {Outcome: Drive Sales, Evoke Emotion, Focus on Benefits, etc)  

Example:

Create 5 advertising copies for NextMug in 50 characters. The goal is to drive sales. Be sure to focus on the benefits outlined on our product detail page. The product linked here https://www.amazon.com/dp/B0B6JNPGYP      

Create Ad Copy for Amazon Sponsored Brand or Display Ads

ChatGPT can create different variations of ad copy that can help when looking for ideas on different captions to try when advertising. You can incorporate elements from search like natural language by ensuring through the prompts that the results contain certain keywords or get some generic responses to get some ideas.  

Prompt:

Create 5 advertising copies for {Product Name & Link} in 50 characters. The goal is to {Outcome: Drive Sales, Evoke Emotion, Focus on Benefit, etc)  

Example:

Create 5 advertising copies for NextMug in 50 characters. The goal is to drive sales. Be sure to focus on the benefits outlined on our product detail page. Product linked here https://www.amazon.com/dp/B0B6JNPGYP

Get Audience Ideas for Amazon DSP or Amazon Display Ads

ChatGPT can help to identify potential audiences that may be a good fit for your brand when considering advertising on Amazon’s DSP or leveraging display ads through the advertising console. You can use this information to better target audiences that may be interested in your brand or products.  

Prompt:

Please create a detailed list of audiences that I could target for {Product Name & Link} leveraging Amazon DSP.  

Example:

List potential audiences that I could target with my NextMug on Amazon DSP. Product linked here https://www.amazon.com/dp/B0B6JTKBQS

Create Copy for Amazon Posts

ChatGPT can create copy for Amazon posts and format in a fashion that is most suitable for social media. This can be a great way to write compelling content that will get engagement through Amazon Posts, Storefront, Product Detail Pages and through Amazon Inspire.  

Prompt:

Create 10 Amazon posts to promote {Product Name & Link} in a {Adjectives: Captivating, Fun, Formal, Creative, Trendy, etc.}  

Example:

Create 10 Amazon posts to promote NextMug in a fun and creative way. The product is linked here https://www.amazon.com/dp/B0B6JTX6NB

Create an Amazon Storefront Design Brief

ChatGPT can create design briefs for your Amazon storefront making it easy to share details with your design team to ensure a branded experience. It’s best to work with ChatGPT in small pieces for the best results. In this example, we will narrow it down to the homepage. For best results, we recommend going banner by banner. Pre-wire framing the page with creative specs will garner the best results.  

Prompt:

Please create a modern and vibrant design brief for an Amazon Storefront for {Product Name & Link}   Note: You can add additional details like color pallet, brand missions/vision, benefits and even link competitor examples to help ChatGPT deliver the best results.  

Example:

Please create a modern and vibrant design brief for an Amazon Storefront for NextMug. Product linked here https://www.amazon.com/dp/B0B6JNPGYP

Create a Product Image Brief for Product and Lifestyle Images

ChatGPT can create product image briefs for your Amazon listings to make it easier to share inspiration and guidelines with your design team for your Amazon listings. Finding good examples will still be on you, but the guide can help your design team call out aspects that are most relevant to Amazon shoppers.  

Prompt:

Create persuasive product images and lifestyle shots for {Product Name & Link} that showcase its usage and benefits.  

Example:

Create persuasive product images and lifestyle shots for NextMug that showcase its usage and benefits. The product is linked here https://www.amazon.com/dp/B0B6Q9QBRV

Above are the top 10 ways you can leverage ChatGPT to help improve your Amazon seller account. ChatGTP empowers sellers wit a powerful tool to help with creativity, optimization, operations and decision-making. It is no way replacing the human element. All of your results should be checked to ensure the claims are based in reality and that they comply with Amazon’s terms of service. This program is an excellent tool that can allow you and your team to ideate quickly. This is only a small fraction of how some sellers are embracing the technology. We’ve seen sellers use this for FAQs, Q&A, customer service, and even strategic recommendations to help get an edge on the competition and to have the biggest impact on the Amazon platform. Embrace the possibilities that ChatGPT offers and embark on a successful journey as an Amazon seller.  

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