Amazon & Walmart News, Updates, & Strategies

Why Trying To Sell To Everyone Destroys Your Amazon Positioning

I’ve seen brands doing millions in revenue stall out for one simple reason: they haven’t mastered Amazon Positioning. They don’t actually know what they do best. So they compensate. More ...
Read Post

Amazon Catalog Optimization: Everything You Think You “Have to Do” on Amazon Is Probably Optional

Most brands don’t need more traffic. What many brands really need is Amazon Catalog Optimization to make the most of their existing audience and products. They basically need fewer distractions. ...
Read Post

How to Face Competitors: The Amazon Strategy Most Brands Get Completely Wrong

how-to-face-competitors-the-amazon-strategy-most-brands-get-completely-wrong
You think your biggest problem is competition. Still, deep down you know that your Amazon Strategy may actually be the key to outpacing your rivals. But still you think the ...
Read Post

Scaling on Amazon: The Napoleon Mindset Every Seller Should Learn About

napoleon-wasnt-talking-about-amazon-but-he-might-as-well-have-been
“The only conquests which are permanent and leave no regrets are our conquests over ourselves.” -Napoleon Bonaparte In a business context, this principle also applies to ambitious goals like scaling ...
Read Post

You Don’t Have Burnout: Why Every Founder is Suffering From a Leisure Deficit

you-dont-have-burnout-you-have-a-leisure-deficit
You think you’re burned out. You’re not. What if the true cause is a leisure deficit? Burnout gets framed like a workload problem. Too many meetings. Too many emails. Too ...
Read Post

The Jevons Paradox of Amazon: Why It’s Harder To Win Now

amazon-got-more-efficient-thats-the-problem
You think Amazon is getting easier. Better tools.Better data.AI writing your listings.Automation running your ads. It’s not easier. It’s just more crowded. The Economic Concept Explaining Everything There’s a concept ...
Read Post

Luck vs. Skill: Why Some Founders Always Seem Lucky (And Others Stay Stuck)

luck-vs-skill-why-some-founders-always-seem-lucky-and-others-stay-stuck
Some founders always seem to catch a break. Right product. Right timing. Things just click. Others are in the same category, using the same tools, and they never get traction. ...
Read Post

Keyword Stuffing: Bruce Lee Didn’t Throw 1,000 Punches, Why Are You Running 1,000 Keywords

keyword-stuffing-bruce-lee-didnt-throw-1000-punches-why-are-you-running-1000-keywords
You’re not losing on Amazon because you’re doing too little. You’re losing because you’re doing too much. That's what keyword stuffing is about. I open accounts every week with hundreds, ...
Read Post

Why Most eCommerce Founders Hunt Rabbits and Never Catch the Stag

why-most-ecommerce-founders-hunt-rabbits-and-never-catch-the-stag
Why the Stag Hunt Wins in eCommerce Game Theory Explains Survival. Stag Theory Explains Scale. Most eCommerce businesses are built like a reality show contestant in week one. Grab the ...
Read Post
Scroll to Top