Will Haire, Author at Boutique Amazon Agency

Amazon & Walmart News, Updates, & Strategies

Amazon A9 Unpacked: Practical Search Strategies for Advanced Sellers

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  In the fast-paced environment of eCommerce, understanding Amazon's A9 algorithm is crucial for brands looking to excel in product visibility and sales. This guide offers an in-depth look at ...
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Amazon Advertising and Thursday Night Football: Revolutionizing Brand Success

Amazon Advertising and Thursday Night Football: Revolutionizing Brand Success
https://nypost.com/article/how-to-watch-nfl-thursday-night-football-on-amazon-prime/ In the fast-paced realm of digital advertising, Amazon has taken the lead with groundbreaking enhancements to its advertising suite. Amazon's exclusive rights to Thursday Night Football (TNF) have not ...
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FTC Prepares for a Landmark Battle Against Amazon: What it Means for Sellers and the Wider eCommerce Industry

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  The Federal Trade Commission (FTC) is reportedly preparing a lawsuit against eCommerce titan Amazon, which could result in significant operational changes or even a company breakup. The anticipated lawsuit ...
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Prime Day 2023 Success Roadmap: Preparation and Optimization for Maximum Results

Prime Day 2023 Success Roadmap: Preparation and Optimization for Maximum Results
  Amazon’s Prime Day is upon us as shoppers are getting ready for the event and sellers are preparing for the massive event. This seasonal event is a make-or-break event ...
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Amazon Seller’s Toolbox: Leveraging ChatGPT prompts for Enhanced Advertising and Selling Strategies

Amazon Seller's Toolbox: Leveraging ChatGPT prompts for Enhanced Advertising and Selling Strategies
    Amazon Seller's Toolbox: Leveraging ChatGPT prompts for Enhanced Advertising and Selling Strategies With some of the largest technology companies embracing artificial intelligence and what it has to offer. ...
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Exploring The Future Of eCommerce: Artificial Intelligence and Its Impact on eCommerce

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   In this briefing, we take a moment to explore artificial intelligence and how it has helped and hindered eCommerce brands. Will Haire writes this month’s edition. Exploring The Future ...
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Exploring The Future Of eCommerce: Drones & Last-Mile Delivery Technologies

Exploring The Future Of eCommerce Drones & Last-Mile Delivery Technologies
As the eCommerce sector continues to grow, the demand for faster and more efficient delivery solutions has increased exponentially. The last mile accounts for 35-50% of the total delivery cost ...
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Advertising Brief: Amazon Thursday Night Football Audiences & Insights

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Thursday Night Football (TNF), the most popular primetime broadcast, is exclusively available on Amazon Prime Video for the first time. The NFL and Amazon recently signed an 11-year deal to ...
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Prime Early Access Sale Summary & Performance Recap

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Prime Early Access Sale showed increased demand on Amazon for sellers resulting in better conversion rates, lower cost per acquisition from advertising, and more sales.  Shoppers are looking to start ...
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