Background
The client is selling sports water bottles on Amazon through the Seller Central Platform. They launched in March 2019. In January 2021 they partnered with BellaVix, a full-service Amazon account management agency, to help their growth on Amazon.
Drive continuous traffic
While the demand for most of the products was increasing month over month, the client was struggling to drive the same traffic and have a desirable conversion rate in a specific parent.
Improve the searchability and discoverability
We developed a comprehensive strategy to improve product pages with the goals of improving the searchability and discoverability of the products, driving a higher conversion rate, increasing rankings, and building brand awareness and customer loyalty. Optimizations included optimizing the product copy with target keywords including product titles, descriptions, and key points.
Sessions and Page Views
- A month after optimization we saw a 359% increase in sessions on a parent level.
- On an ASIN level, the growth was even more visible. We had products that had 0 sessions and after optimization reached over 1000 sessions.
- Page Views also increased by 347% on a parent level. The positive increase is also visible on an ASIN level, where we managed to grow Page Views from zero to over 1000.
Sales and Units Sold
- Optimization once again has proven to be a critical factor in increasing organic traffic, product discovery, and creating demand.
After optimization, sales increased by 256% on a parent level, and we saw a 248% increase in units sold on a parent level. - After optimization, sales increased by 256% on a parent level, and we saw a 248% increase in units sold on a parent level
If you have additional questions or want us to help you on your Amazon journey, don’t hesitate to contact the BellaVix Team.
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