The health and beauty market is a massive force in retail, both online and offline, accounting for $300 billion a year in sales in the US.
Amazon remains the dominant retailer of health and beauty products. With the massive popularity of the category, many sellers aim to launch and sell their products on Amazon. The health and beauty category is one of the most challenging and safety and quality are paramount, hence why there are many restrictions and requirements, especially for the supplement subcategory.
Background
The client sells supplements on Amazon. In September 2020, they partnered with BellaVix, a full-service Amazon account management agency, to grow their brand on Amazon.
Increase sales
The client struggled to increase sales steadily due to frequent listing suppressions and restriction issues.
Minimize and avoid listing suppressions
We developed a comprehensive strategy to increase the searchability and discoverability of the products and drive higher conversion rates. Our experts implemented a detailed plan to minimize and avoid listing suppressions.
422.33% growth
The implementation of our strategies directly impacted the brand's revenue, seeing a 422.33% growth compared to the period before our work.
Our speed in immediately addressing the issues eliminated the possibility of listings losing searchability, helping the account to triple the page views and increase brand recognition by 390.41%.
Since we began working with this partner, we have achieved substantial growth. While selling in the supplement category is a challenge, understanding best practices and having a proper structure and strategy in place are crucial components to achieving success.
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