Optimize Listings
A national pet manufacturer has four sub-brands on top of the main brand with various levels of success on Amazon. The pet manufacturer wanted to know the full potential of the Amazon marketplace and how their team has performed over the last year.
Product-focused content
Our first order was to conduct a Kickoff call to determine their pain points and what they hope to achieve from this research project.
Our kickoff call consisted of all critical decision-makers as well as a Bellavix Project Manager and Advertising Manager. It’s a 60-90 minute discovery call.
From that call we identified 3 major areas that the team wanted us to focus on during this audit:
- Unauthorized Sellers/Ownership of Content
- MAP Pricing
- Advertising Performance.
Discovered $100K in chargeback opportunities
We created an 80-page document addressing the needs from our kickoff call and additional findings and opportunities from our research.
Our analysis provided insights into Operations, Brand Protection and Customer Service, Organic Marketing, Selling Platforms, Advertising, and Recommendations.
Check out the Executive Summary
*Note: All business-specific information has been removed from the Executive Summary including logos, sub-brands, and business data.
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