Amazon & Walmart News, Updates, & Strategies

Growing your eCommerce business on Amazon can be quite challenging. If you hope to be successful, being aware of the most common mistakes people make when selling on the marketplace ...

Amazon is starting to show us more and more data through the help of some new tools inside the Amazon interface. It is up to us to use these metrics ...

Amazon Prime Day is one of the busiest online shopping holidays, and it's an excellent opportunity for sellers to increase sales and acquire new-to-brand shoppers. Preparing for a Prime day ...

Case Study: PPC Campaigns with Listing Optimization Background:  This client is selling in the OTC Medication category. They started selling on Seller Central in 2018 and partnered with BellaVix in ...

    Background Our client sells liquid vitamin and herbal extract products on Amazon through the Seller Central platform. Following their launch in March 2015, they managed their own account ...

Nomenclature: Naming Your Amazon Advertising Campaigns  Consistency is key when naming your advertising campaigns. Having a well-considered process and naming convention from the very beginning keeps your advertising accounts structured ...

Case Study: Split Testing Titles for an Outdoor Equipment Brand Split testing or A/B Testing on Amazon is a great way to optimize your content by comparing the performance of ...

  Amazon Advertising 101: Understanding Keywords A high percentage of Amazon customers shop using only the search box. They type in keywords that describe the products they are interested in ...

  How to Increase Customer Lifetime Value on Amazon   According to the late Peter Drucker, “The purpose of a business is to create and keep a customer.'' Customer Lifetime ...