Restricted Keywords can make or break your Amazon listings. Amazon’s algorithm constantly scans all listings to identify products that may indicate policy violations. This article will help you identify these prohibited terms and understand their impact on your listings. We’ll provide practical steps to solve any issues while learning how to create captivating product descriptions and A+ content that comply with Amazon’s guidelines.
What are Restricted Keywords?
Restricted Keywords are certain expressions and terms that’ll get your products suspended immediately after Amazon identifies them on your listing. It doesn’t matter if your ASIN has been approved; you can still get suspended after your listing has been up for a while. Amazon identifies these keywords with an algorithm that scans all old or new listings to ban products that may indicate policy violations. Remaining compliant with Amazon’s guidelines and avoiding Restricted Keywords removes some of the risk of getting suspended from Amazon’s marketplace. Safe listings often lead to higher organic rankings, increasing sales and revenue.
Improving A+ content
Restricted keywords are the most relevant when creating product descriptions and A+ content. With certain words and phrases prohibited, it is a test to create a product description that’s accurate and compelling while still adhering to the guidelines. Yet, this challenge presents an excellent opportunity for writers to use their creativity and discover new ways to highlight a product’s benefits and features.
Be specific
When describing your product, provide specific details about how it works or what it offers. The objective is to inform customers. Giving attention to detail will help you avoid using vague terms or superlatives that can mislead your buyers. Remember to keep writing naturally, as losing yourself on the technical information may be unhelpful too.
Example:
Here, Amazon highlights its batteries’ reliable performance by briefly explaining their anti-leak and anti-corrosion technology.
Focusing on the specific details of your product is an excellent way to avoid restricted keywords and create a safe listing that won’t get suspended for violating Amazon’s policies.
Stay creative
There’s always a way to create captivating product pages that stay within Amazon’s guidelines. Improve your A+ content by implementing best practices like using high-quality images and offering key details in your descriptions while integrating relevant keywords. With a strategic approach, your product descriptions and A+ content have the potential to boost your conversion rates and propel revenue growth. Although the restricted keywords list may initially appear as an obstacle, it ultimately encourages the creation of more engaging and impactful product descriptions and A+ content.
Restricted Keyword List
The keywords Amazon bans are directly related to what kind of product you’re selling. For example, if you’re selling facial cream, you can’t promise your product will literally rejuvenate the customer. These are some examples of Restricted Keywords:
Some words are flagged as spam and don’t allow you to advertise on the site.
- Best selling
- Special Offer
- Free shipping Guaranteed
- Price
- Best price
- Buy with confidence
- 100% quality guaranteed
- Best deal
- Limited time offer
- Hassle free
- Top quality
- Unbeatable price
For any environmentally-related products listed on Amazon, you need the documentation and evidence to support your claims in case they are questioned.
- Recyclable
- Biological contaminants
- Anti-bacterial
- Anti-Fungal
- Compostable
- Biodegradable
- Recommended by
- Free
- FedEx
- Ready to ship
- Ships faster
- Free gift
- remedies
- remedy
- Retail box
- SAD
- sad
- Sanitize
- Satisfaction
- Save $
- Save cash
- Save money
- scabies
- Seasonal Affective Disorder
- seen on tv
- shop with confidence
- Special promo
- spring sale
- Stroke
- stroke
- summer sale
- super sale
- TBIs
- tested
- tested
- Top notch
- top rated
- Cheap
Conclusion
Throughout this overview, we have explored Restricted Keywords and their significant impact on product listings. Safe listings often lead to higher organic rankings, increasing sales and revenue. By understanding these prohibited terms and adhering to Amazon’s guidelines, sellers can avoid suspensions and reach higher organic rankings, increasing sales and revenue. Sellers can achieve long-term success on the Amazon platform by staying creative, informed, and committed. BellaVix can help you by implementing strategies to grow sales, protect your brand, and more. If you have any further queries or require assistance on your Amazon journey, please contact the BellaVix Team. We are always here to help.