In the ever-expanding world of eCommerce, Amazon remains superior as the leading go-to platform for online shopping. With millions of products available with a simple click and the competition increasing, brand owners need to stand out from the crowd and capture the attention of potential customers more than ever.
That’s where enhanced branded content on Amazon, like Brand stores and A+ Content, comes into play. By leveraging the power of visually appealing and informative content, this branded content can create a captivating online shopping experience that grabs attention and drives sales.
From eye-catching images and engaging videos to compelling product descriptions, this form of content optimization boosts discoverability and helps build customer trust and loyalty.
In this article, we will dive into the importance of enhanced branded content on Amazon, provide some tips on the most common mistakes, and share some examples of great branded content through the article.
Let’s dive in 🙂
What is Enhanced Brand Content: Brand Store and A+?
Brand Stores are digital storefronts created by sellers using Amazon’s templates within the Amazon marketplace. These stores showcase products with brand-specific designs and content, offering a unique shopping experience separated from competitors.
A+ Content lets brand owners craft attractive product descriptions on Amazon. It swaps plain text with images, graphics, and engaging text to highlight product features.
A+ content also features the Brand Story that will stand out on the top of the product description before the actual A+ Content. A Brand Story usually contains the brand’s mission and values.
Furthermore, by leveraging Premium A+ Content, sellers can customize even more and use more features to stand out from the competition by showcasing more features and branded content on their product detail pages.
Brand Stores and A+ Content are accessible to brand-registered sellers and vendors.
Tips for Creating and Optimizing Brand Store / A+ Content
While creating enhanced branded content like brand stores and A+ content is vital for sellers to stand out from competitors and maximize their sales potential, it is also crucial to consider the following tips while creating the content and making it optimized:
- Make it remarkable: The first impression is always the most important for the customers because it might be the only one, so your brand store home page should be visually appealing. The same rule applies to Brand Stories when sellers want to create A+ Content.
- Use high-quality assets: Sellers should only consider creating enhanced brand content after getting high-quality images, videos, or any other assets ready. Creative and eye-catching assets and full-width images are the types of content that can differentiate your brand from competitors.
- Tell the story about your brand: Make sure that your content reflects your brand not only with colors but also with the way of communication with customers. Be consistent, without different messaging, between all your sales channels.
- Showcase details: Products in use, clarify sizes, benefits, features, differences between similar products, or great reviews you received for your products.
- Add multiple pages to your storefront, like category or product type pages, bestsellers, promotions page, etc.
- Use all the modules and templates available for your brand store or A+ content.
- Make sure to follow Amazon guidelines.
How to Keep the Content Optimized & Drive Traffic
Consider performing the following to have your enhanced brand content continuously optimized:
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- Keep your product listings optimized
- Add an engaging banner on the top of the storefront home page to get more followers.
- Optimize the content and assets for both mobile and desktop devices.
- Become eligible for Premium A+ Content by submitting or resubmitting existing A+ Content. Note: To qualify for Premium A+:
- All of the ASINs in your catalog must contain published A+ Brand Story
- You must have at least 15 A+ Content project submissions in “Approved” status within the past 12 months
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- Regularly update your content: A+ content with any update related to products on the storefront at least monthly. Also, make sure to update content whenever big events or holidays occur, like Prime Day, Black Friday, Christmas season, etc.
- Promote your Storefront on Social Media Networks or by using Headline Search Ads.
- Track traffic on Amazon storefronts by using Amazon’s built-in analytics tools called Amazon Store Insights.
Key Takeaways
- Amazon remains the top eCommerce platform, and brand owners must do everything possible to stand out from the increasing competition.
- Enhanced branded content like Brand Stores & A+ Content drives customers’ attention and sales.
- Visual content & showcased product details, benefits, and features build trust and boost discoverability.
- Tips for enhanced brand content creation: Make the content visually appealing, use high-quality assets, tell your brand story, showcase product details, and follow Amazon guidelines.
- Common mistakes while creating and after creating the enhanced brand content: Neglecting branding, low-quality assets, lack of detailed descriptions, and lack of regular updates.
- Keep the content optimized: Optimize listings, engage with banners, do mobile/desktop assets optimization, aim for Premium A+ Content, perform regular updates, promote on social media, and track traffic with Amazon Store Insights.
If you have additional questions or want us to help you on your Amazon journey, don’t hesitate to contact the BellaVix Team.
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